Baby Tree and Mattel reached a strategic cooperation to change "toy" into "teaching aid"

Baby Tree CEO Wang Huainan

On the afternoon of March 8, Baby Tree announced a strategic cooperation with the toy company Mattel. Mattel is a manufacturer of well-known toys such as Barbie, Thomas Train, American Girl and Fisher. Baby Tree CEO Wang Huainan said that the current Chinese family will face three major problems in early childhood education. First, the quality of education is mixed; second, the price is high; third, the location of education is unevenly distributed. Mattel is a pioneer in early childhood education, and has always been committed to inspiring children's curiosity and has a wealth of experience in developing children's play, learning and development.

Wang Huainan pointed out that Baby Tree cooperates with Mattel to introduce not only toys, but also props and teaching aids for early childhood development. “We hope that classroom education can be extended to the family, so that parents can continue to educate their children through some toys and props at home.” The cooperation, the two sides announced that they will jointly create a scientific authority and have a variety of forms of early childhood learning. And develop the ecosystem and use the world's leading concept of child development to serve hundreds of millions of Chinese families.

When talking about the cooperation between the two parties, Wang Huainan said that after the cooperation is completed, the baby tree will have three major factors to make the future education better. They are the largest traffic portal, high-quality content and courses, and the best team. Wang Huainan said that the baby tree is a company with a flow equal to Alibaba. Currently, there are 200 million Chinese independent users visiting each month, not the number of times.

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