Children's play equipment manufacturers push: how to make children's amusement park profit?
In recent years, as China’s economic strength has continued to increase, people’s living standards have continued to rise. Children’s consumption has also risen, and various types of children’s amusement parks have emerged. How can children’s amusement parks continue to be profitable? The company's Sports Equipment Co., Ltd., as a professional children's play equipment manufacturer, we offer the following suggestions to you in trouble: I hope to help you:
First, chain operations, the formation of scale effects:
Many children's amusement parks have a single business area, and the equipment and environment are not enough to attract children and their playability is not strong. Therefore, experts suggest that children's playgrounds should be operated on a large scale, or that chain operations should be carried out in the surrounding areas so that the amusement parks can attract more children and parents.
The company Sports Equipment Co., Ltd. - a professional manufacturer of children's play equipment
Second, constantly changing business ideas, ideas should be introduced. That is, the amusement device should be transformed with the chain store when appropriate so as to make the child feel new.
Third, the use of VIP forms to promote the continued consumption of children and parents.
Fourth, a variety of forms of integration, worth of children's play + children's retail + parent-child, etc., will appear to be different formats, integration, targeting the family consumer market, and to strengthen the integration of ties with the card mode.
Fifth, increase the number of scenes immersive amusement experience
1. You can create a variety of theme displays through multiple themes, and give children multiple surprises with different theme activities.
2. In the process of experience, according to different age groups, children's activity space and content are designed differently, and high-tech and advanced equipment and facilities are fully utilized. Multi-scene immersive play experience is used to enhance consumer stickiness and maximize children's strength. Residence time and consumption times in the amusement center.
6. Strengthen parent-child interaction between parents and children
The general children's amusement park places the focus only on the child and ignores the parents who are accompanying them. As a result, parents are so tired that they turn upside down and experience poorly, so the desire to associate consumption is low.
The solution is: introduce parents to participate in and achieve parent-child interaction
Parents are the ones that are ultimately responsible for paying the bills, so the most important thing is to focus on the growth of children and the experiences of parents. Parents should be introduced to participate in children's entertainment, parental involvement, and parent-child interaction.
If positioned as home entertainment, the customer base can be extended to adults, can fully meet the family's entertainment and consumption, playground can also help the shopping center continue to pull the family flow, but also has become a special traffic entrance.
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