Water park equipment manufacturers: How to break through the seasonal bottleneck in the water park
Summer is always particularly long in the south, with the improvement of people's living standards and material needs of ordinary indoor pool has been unable to meet people's needs, so Daxing soil around the wood, a lot of water park equipment projects where they stand, water-themed tour The project is also getting more and more popular. Summer rafting, island, water park ...... winter hot springs, but these projects may be faced with a huge problem: once over the season, business has become bleak, deserted.
In the era when resources are king, resource idleness is the biggest cost precipitation, and the biggest waste of resources!
So how can water theme projects break through the seasonal bottleneck?
Let's analyze the reverse thinking first: Can the water park amusement project only operate in the summer? Is it really impossible to let tourists enter the water park in the winter? The "theme park cluster" just to solve a problem the public has been confused.
The theme park cluster refers to an economic entity supported by more than five theme parks with distinct themes, independent and interdependent, and supported by a well-planned and synchronized operation service system in a sufficiently wide geographical area or sea area . In reality, Orlando in the United States is the only model in the world. The domestic Changlong Resort in Guangzhou, the Haiquan Bay Resort in Zhuhai , and the Overseas Chinese Town in the East are emerging.
Such a cluster of unconventional ideas or traditional financial means may create, it is by far the most optimized, the highest investment and operational efficiency, the scale of the fastest growing and most expansion mode tension, which has the following characteristics:
1. Theme audience universality
Within each cluster theme park theme must be subject to most public generally welcomed, and longing for acceptance, such as advanced mobile amusement facilities, all kinds of rare animals, a water park, while still performing, eco-parks, great to meet the modern tourism market The demand has met the psychological demands of tourists. This is a prerequisite prerequisite only did not break throughout the year to attract a sufficient mass of tourists.
2. Enrich the theme content so that the theme crosses the age limit
This is particularly important in China. The ageing and aging of China make the overall population structure of China unique. Only in this way can the social impact be broad, the word-of-mouth spread widely, the marketing spread, and the business time lasting.
3. Maximize the efficiency of resource use, and do not operate in the off-season throughout the year.
The theme park cluster enriches the water theme project, jumping out of drifting to create drifting, jumping out of the island to build an island, jumping out of the hot springs to build hot springs... Expanding on the basis of the original project . For example, in the summer, the most popular drifting river is a drifting boat in winter, used for hunting projects. Visitors can sit on the boat and shoot the targets on the shore. In winter involved in this kind of project, it will not get covered with water, a good solution to winter without drifting phenomenon.
According to statistics, there are not many water parks that make money in the country. Take a water park in Dongguan as an example. Although tourists can see tourists coming in the summer vacation, they are open for half a year, and ticket sales are on the rise, but the profitability is not optimistic. Because obviously limited by season, one year, open for only six months or so, do not open when the high maintenance costs, the same problem, the project on the island, spa items and more are common.
In the era when resources are king, resource idleness is the biggest cost precipitation, and the biggest waste of resources!
So how can water theme projects break through the seasonal bottleneck?
Let's analyze the reverse thinking first: Can the water park amusement project only operate in the summer? Is it really impossible to let tourists enter the water park in the winter? The "theme park cluster" just to solve a problem the public has been confused.
The theme park cluster refers to an economic entity supported by more than five theme parks with distinct themes, independent and interdependent, and supported by a well-planned and synchronized operation service system in a sufficiently wide geographical area or sea area . In reality, Orlando in the United States is the only model in the world. The domestic Changlong Resort in Guangzhou, the Haiquan Bay Resort in Zhuhai , and the Overseas Chinese Town in the East are emerging.
Such a cluster of unconventional ideas or traditional financial means may create, it is by far the most optimized, the highest investment and operational efficiency, the scale of the fastest growing and most expansion mode tension, which has the following characteristics:
1. Theme audience universality
Within each cluster theme park theme must be subject to most public generally welcomed, and longing for acceptance, such as advanced mobile amusement facilities, all kinds of rare animals, a water park, while still performing, eco-parks, great to meet the modern tourism market The demand has met the psychological demands of tourists. This is a prerequisite prerequisite only did not break throughout the year to attract a sufficient mass of tourists.
2. Enrich the theme content so that the theme crosses the age limit
This is particularly important in China. The ageing and aging of China make the overall population structure of China unique. Only in this way can the social impact be broad, the word-of-mouth spread widely, the marketing spread, and the business time lasting.
3. Maximize the efficiency of resource use, and do not operate in the off-season throughout the year.
The theme park cluster enriches the water theme project, jumping out of drifting to create drifting, jumping out of the island to build an island, jumping out of the hot springs to build hot springs... Expanding on the basis of the original project . For example, in the summer, the most popular drifting river is a drifting boat in winter, used for hunting projects. Visitors can sit on the boat and shoot the targets on the shore. In winter involved in this kind of project, it will not get covered with water, a good solution to winter without drifting phenomenon.
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