Development trend of water park equipment industry in 2018
Two polarization
The polarization is that the positioning of the water park will develop between maximization and miniaturization. Some of the water parks will be developed to resorts with water parks and land parks. Dahua has the advantage of a very mature industry chain supporting hotels, restaurants, entertainment and retail. Visitors generally take a n-day vacation tour. Another part of the water park spotted the periphery about 1 hour drive from the market, more accurate, more distinctive characteristics, the depth of excavation and cultural tourism, to be more targeted to meet the entertainment needs of the fragmentation of the surrounding residents.
2. Intelligent
Intelligentization is to focus on the seamless connection between online and offline. One should pay attention to build a more efficient and convenient booking channels; on the other hand, is to pay more attention to the interaction between the line under the line. Real-time sharing of the park's situation, online visual simulation tour in the park, online display of the park's goods, etc. can provide reference for tourists' choice. In addition, the development of intelligent terminals, such as smart wristband, free of charge to visitors to wear, all the needs of tourists can operate on it, such as stored value, a predetermined catering, reservation, park guide, play items
Query of the queue status, etc. Finally, the payment method will be more intelligent, cash, credit card, Alipay, Tenpay, and future sci-fi films such as brushing faces, brushing fingerprints, and sweeping irises may all become a reality. In the future, the water park will take the satisfaction of tourists as the highest evaluation standard.
3. Dataization
Data is to use data to speak. The most direct way is to obtain a large amount of data through various channels, and to analyze customer needs in depth, so as to more specifically specify the marketing strategy that meets the requirements. Enterprises should use long-term data accumulation, predict the sales of catering in the park according to weather conditions and appointments, and reasonably allocate the staff's configuration. And then deep into the industry as a whole in accordance with large data analysis, as well as national level big data analysis to determine changes in consumer groups, the younger generation to understand after 00 head the idea of singles to meet consumer groups, low birth rate, of middle age New challenges.
4. Customization
Customization is a revolution in business models. Transforming the Internet seems simple, but it is harder to do. The most important is to change the concept, thinking there must be a user, rather than the customer mindset. Users generally have four characteristics: First, you will not necessarily consumed in this; Second, always use your service or product; third is to establish a connection with you directly; Fourth regularly and you ditch through the exchange, the customers into users Use water parks to drive other industries and discover potential business value.
Water park equipment as the main water park, water park equipment design and layout, the water park is successful operations to protect the hardware, the major water park equipment manufacturers are constantly developing new products or upgrading existing products. Case: Big Horn slide escalated into a tornado slide, rainbow slides and other slides evolved into the octopus, swimming equipment is quick updates on behalf of change.
All in all, in 2018, water park equipment manufacturers must do at least the following things:
1. The planning and design of the water park should be meticulous, and according to the customer's favorite data, the customer's needs should be met to the utmost extent;
2. The design of water park equipment products should be innovative, the original mainstream products should increase the play function, and the visual aspects should also be upgraded;
3. The requirements for the quality of water park equipment are more “harsh†and the requirements for construction and installation management are more perfect;
4. Diversification, other supporting facilities should be negotiated with the owners, and the after-sales service should be more perfect;
5. Pay attention to the changes in the policy and cooperate with the owner to do the operation.
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