LeTV Sports announced new organizational changes and personnel adjustments and established three business groups
On the afternoon of December 5, Beijing time, LeTV Sports held an enlarged management meeting to formally announce new organizational changes and personnel adjustments. LeTV Sports established new media and online business groups, offline business groups and sports consumer business groups.
Among them, the New Media and Online Business Group includes the Media Business Unit, the Electronic Gaming Division, the Lottery Business Unit and the Membership Business Center, providing comprehensive online sports services for PC, mobile, and Internet TV users. The joint president Liu Jianhong is responsible.
The offline business group includes event operation centers, industrial centers and fitness divisions to provide professional services such as competitions, sports and leisure, and fitness for the sports population. In 2017, the event operation center will actively introduce new competition IP, create an Internet event management platform, and set up an independent event management company at an appropriate time. The competition operation and industry center is under the responsibility of CMO Qiangwei, and the fitness division will also be in place at the right time.
The sports consumer business group includes equipment business department, intelligent terminal business department, e-commerce sales and service center, and intelligent research institute. This business group is the most innovative part of this organization's adjustment and reflects Le Sports' entry into the sports equipment consumption field. Determination. Among them, the equipment business department will be presented by an independent music and equipment company. The president, Zhang Zhiyong, will also serve as the CEO of the Leo equipment company.
This change is a complete manifestation of Le Sports Sports Ecology 2.0 version in organization. After more than two years of practice, Levision Sports Ecology Version 1.0 - "Event Management + Content Platform + Intelligent + Internet Application Services", shows a bottleneck for growth sluggishness.
"Actually, LeTV Sports Ecology 1.0 still regards music as the core, that is, building the ecology around our media advantages. The other pieces of business are either for the media or based on the media. There is no complete reach of the most extensive. Sports consumer groups; and music as the sports version of the 2.0 version, is the real sports as the core, based on the entrance of the sports consumer groups to build the ecosystem and provide services.†Le Shi Sports founder and CEO Lei Zhenjian said.
The organizational adjustment of LeTV Sports also means that refined operations will become the next main theme of LeTV Sports. Specifically:
Each business unit has become an independent business entity, formulate a reasonable P&L, and strictly implement the KPI assessment. The person in charge of the business has both the corresponding operating rights and the relevant performance indicators.
At the same time, COO will strengthen its management responsibilities in finance, operations and administration, and provide support for each business unit.
In order to better adapt to the new organization and improve the per capita efficiency, relevant business departments will conduct personnel optimization in the near future, and the optimization ratio will be determined according to the actual operation of each business.
Reproduced from: Sports Business
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