1. Encourage game entertainment equipment manufacturers to actively introduce advanced technologies such as somatosensory, multidimensional effects, virtual reality, and augmented reality;
2. Encourage high-tech enterprises to use their scientific research strengths and technological advantages to enter the culture and entertainment industry;
3. Encourage song and dance entertainment venues to use the advantages of venues and equipment to create a multi-functional cultural and entertainment experience center;
4. Encourage the establishment of urban cultural and entertainment complexes covering a variety of business operations such as internet services, song and dance entertainment, game entertainment, and e-sports in large commercial complexes;
5. Encourage the development of entertainment venues and the Internet to achieve on-site off-site and off-line interaction, and enhance the experience of entertainment venues;
6. Encourage entertainment venues to organize various forms of convenient public and cultural services such as art lectures, acoustic musical instrument dance training, and leisure fitness;
7. Encourage brand companies to operate across regions, and guide social capital to enter the cultural and entertainment industry to facilitate the listing of companies and financing.
The following is the content of the original text:
Wenshifa [2016] No. 26
Culture Departments (Bureaus) of provinces, autonomous regions, and municipalities directly under the Central Government, Culture Radio and Television Bureau of Xinjiang Production and Construction Corps, Cultural Market (General) Administrative Law Enforcement Corps of Tibet Autonomous Region, Beijing Municipality, Tianjin City, Shanghai Municipality and Chongqing Municipality:
The culture and entertainment industry is an important part of the cultural industry. It plays an important role in meeting the spiritual and cultural needs of the people, expanding and guiding cultural consumption, stimulating employment and promoting economic development. However, problems such as obsolete business models, single product types, narrow consumer groups, and low levels of management and service in traditional culture and entertainment industries such as song and dance entertainment and games and entertainment are frequent, and violations of laws and regulations occur from time to time, which not only leads to poor image and poor social appraisal. It also seriously affected and restricted the development of the industry. Since the second half of 2013, the Ministry of Culture has achieved remarkable results in promoting the transformation and upgrading of the Internet service industry, and has formed a set of ideas, methods and paths that can be used for reference and promotion; at the same time, some song and dance entertainment and game and entertainment companies have taken the lead to expand consumer groups. , participated in public cultural services and other aspects of successful exploration. All these have accumulated useful experience for the transformation and upgrading of the culture and entertainment industry. In order to implement the state's decision-making and deployment of “stabilizing and promoting benefits†and “distribution of management servicesâ€, expand cultural consumption, promote the transformation and upgrading of the cultural and entertainment industry, and promote the healthy and orderly development of the industry, the following opinions are proposed.
First, the overall requirements
(a) The guiding ideology. We will fully implement the spirit of the 18th Congress of the Party and the Third Plenary Session of the 18th and 18th Central Committee. We will in-depth implement the spirit of General Secretary Xi Jinping's series of important speeches. We will use the core values ​​of socialism as the guide to integrate development, provide innovation, and expand our audience. Promote the image as a general idea, adhere to the social benefits first, adhere to the correct development orientation, improve the industry development environment, enhance corporate social responsibility, focus on solving the key issues that restrict the development of cultural entertainment industry, promote the healthy and orderly development of the industry, and constantly enrich the people Mass culture and entertainment life.
(b) Basic principles. Adhere to both supervision and service, achieve effective supervision, active service, benign interaction, create a good market environment for the development of the industry; pay attention to the main role of the enterprise and the service function of the industry association, implement the main responsibility, safeguard the legitimate rights and interests, stimulate the company's innovation and development Endogenous power to provide the people with healthy and positive cultural and entertainment products and services.
(c) The main objective. Improve the management level of the culture and entertainment industry, making it a modern cultural consumer place with sunny place, healthy content, standardized services, rich formats, diverse audiences, and positive image, suitable for different consumer groups and playing an active role in public cultural life.
Second, the main content
(1) Strengthen the content of culture and entertainment industry. The development of culture and entertainment industry should insist on putting social benefits first, and strive to achieve the unity of social benefits and economic benefits. Culture and entertainment companies must earnestly fulfill their social responsibilities, actively promote advanced socialist culture, consciously resist decadent and backward cultures, and comprehensively strengthen the content self-examination of each link, from product creation and production to dissemination and display. Encourage enterprises to rely on China's outstanding cultural resources to create and produce more outstanding cultural and entertainment products that disseminate contemporary Chinese values, reflect the spirit of Chinese culture, and reflect Chinese aesthetic pursuits.
(b) Encouraging manufacturers to develop new products. Encourage game entertainment equipment manufacturing companies to actively introduce advanced technologies such as somatosensory, multidimensional effects, virtual reality, and augmented reality, and accelerate research and development to adapt to different age groups, and to provide educational, fitness, and skills-based gaming and entertainment devices with online competitive functions. Encourage high-tech enterprises to use their scientific research strengths and technological advantages to enter the culture and entertainment industry, cooperate in product R&D, production, and transformation and upgrade of entertainment venues, promote the industry to absorb new ideas, new concepts, and new technologies, and increase the motivation and vitality of innovation and creation in cultural and entertainment enterprises. . It is necessary to promote transformation and upgrading through product R&D, to promote product R&D through transformation and upgrading, and to gradually form a pattern of echoing the industry chain and win-win cooperation.
(3) Encouraging entertainment venues to enrich business operations. Encourage game entertainment venues to actively apply new equipment, transform service environments, and innovate business models, and support them in adding service items such as Internet services, leisure fitness, somatosensory games, e-sports, and music books. Encourage song and dance entertainment venues to take advantage of venues and equipment, provide services such as viewing, performances, games, and event broadcasts in accordance with the law, and establish a multi-functional cultural and entertainment experience center. Encourage the establishment of urban cultural and entertainment complexes covering a wide range of business operations such as internet services, song and dance entertainment, game entertainment, and e-sports in large commercial complexes. In line with the “Internet +†development trend, we encouraged the development of entertainment venues and the Internet, realized on-site off-site and off-line interactions, enhanced experience-based services in entertainment venues, and continuously expanded the new cultural industry format.
(D) Encourage entertainment venues to develop chain operations. The development of chain operations will promote the standardization and standardization of site management and services, and create brand and scale effects. Encourage entertainment venues to carry out chain operations across regions and encourage chain stores to enter urban cultural and entertainment complexes. Encourage chain companies to improve service standards, lead the industry in innovation, support the listing of chain companies, and enlarge and strengthen the industry brand. The cultural administrative departments at all levels shall support the management of chain sites that are regulated by law and abide by the law, and shall provide administrative guidance to their new establishments and handle the matters for examination and approval in a timely manner.
(5) Supporting the development of the industry with game entertainment competitions. Support the China Culture and Entertainment Industry Association and local industry associations, production companies, entertainment venues, etc. to jointly create regional, national and even international game entertainment competitions, and carry out other derivative business relying on the competition platform to drive game entertainment products through competitive competitions The R&D and promotion, the change of business status and the improvement of the industry image. Cultural and administrative departments at all levels should guide and support the integration and development of various competitive games and games and entertainment industries in combination with reality.
(6) Encourage participation in public cultural services. Encourage entertainment venues to develop special service products for middle-aged and elderly people, low-income people and special groups, and provide preferential services. Encourage entertainment venues to participate in grassroots public cultural services. Organize and undertake public welfare cultural and art activities in accordance with the relevant provisions of government procurement services. Encourage entertainment venues to organize arts lectures, vocal musical instrument dance training, leisure and fitness, and other forms of convenient public and civil public cultural services. Support manufacturers to develop cultural and entertainment products suitable for public cultural services.
(7) To explore the grading assessment of environmental services for entertainment venues. Industry associations shall formulate standards and procedures for the assessment of environmental services in entertainment venues, gradually implement grading assessment of environmental services, guide venues to improve service quality, optimize environmental arrangements, enhance standardized management standards, and ensure that venues are bright, clean, open and standardized. Cultural administrative departments at all levels and comprehensive law enforcement agencies in the cultural market shall give priority to policy support for places with higher ratings for environmental services; and places with lower ratings for environmental services shall strengthen inspection inspections and intensify guidance.
(8) Strict industry self-regulation. The entertainment venues must operate in accordance with the law and conduct business in good faith. They must strictly refrain from involving in pornography, involving gambling, involving in gambling, not involving drugs, not involving blacks, not stepping on the red line, not playing football, strictly implementing the main responsibility for safe production, and consciously maintaining the overall image of the industry. In the name of transformation and upgrading, it is prohibited to carry out business activities in entertainment venues illegally, and it is forbidden to produce, sell, and operate game entertainment equipment containing prohibited content and gambling functions, and it is forbidden to play tracks and screens containing prohibited contents in venues.
Third, the work requirements
(a) create a good policy environment. It is necessary to speed up the “Notice of the Ministry of Culture on the Implementation of the “First Follow-up Certificate†to Improve Administrative Approval of Cultural Marketsâ€, “Notice of the Ministry of Culture on Permitting Domestic and Foreign-Invested Enterprises to Engage in the Production and Sale of Game Amusement Equipment†and “The Ministry of Culture of the Ministry of Public Security on Further "Implementing the Notice on Strengthening the Supervision of Game Playgrounds and Promoting the Healthy Development of the Industry", such as the introduction of policy measures, the implementation of the reform of the examination and approval system, the full liberalization of the production and sales of game amusement equipment, and the total elimination of entertainment and entertainment venues and layout requirements. Quantity and layout planning, etc., shall be determined by stopping the approval of entertainment venues. It is not allowed to develop a one-size-fits-all industry-wide suspension of rectification, and effectively eliminate the policy restrictions and system barriers that restrict the development of the industry. With regard to new formats and new modes of emergence in entertainment venues, it is necessary to exercise prudential supervision and actively explore and innovate supervision methods suited to their characteristics. It is necessary to tie in with the fiscal and taxation authorities to implement the policy of changing the entertainment industry camp to effectively reduce the tax burden on the industry.
(b) increase industry support. We must make good use of financial support, financial support, and talent cultivation in the cultural industry to support industry transformation, upgrading and innovation. Encourage brand enterprises to trans-regionally operate, and guide social capital to enter the cultural and entertainment industry to facilitate the listing of companies and financing. In areas where conditions permit, free or low-cost public cultural services provided by entertainment venues can be included in the directory where local governments purchase public cultural services from social forces.
(3) Determine the transformation and upgrading demonstration sites. Through on-site observation, demonstration and guidance, forum exchanges, industry training, case release, experience promotion, and administrative incentives, we will fully deploy and promote the industry transformation and upgrading in an orderly manner. Each province, autonomous region, or municipality directly under the Central Government shall determine at least three key cities (districts) for transformation and upgrading in the region, and each key city (region) shall develop 3-5 demonstration and entertainment venues for transformation and upgrading of entertainment of song and dance and demonstration sites for transformation and upgrading of game entertainment. Demonstration sites shall preferentially enjoy preferential policies for cultural industries and government support funds, give priority to government procurement of public cultural service projects, and give priority to enjoying training opportunities provided by the government, associations, etc. The establishment of new venues that meet the requirements for demonstration sites will provide administrative examination and approval facilities.
(d) Strengthen post-mortem supervision. The cultural administrative departments at all levels and the comprehensive law enforcement agencies in the cultural market must adhere to the bottom line of content legality, strengthen on-site inspections and random spot checks, strictly review content, and severely crack down on illegal activities such as stamping on the red line and brushing the ball in order to constantly regulate the market order. It is necessary to establish a sound credit supervision mechanism, find out the homes of entertainment venues, improve the credit information of venues, blacklist serious illegal venues, establish a credit constraint mechanism, and implement joint disciplinary measures. In accordance with the law, places that engage in unauthorized business activities in entertainment venues shall be banned, and amusement licenses for serious illegal entertainment venues shall be revoked according to law.
(E) to play the role of industry associations. Cultural administrative departments at all levels should encourage and support the establishment of local cultural and entertainment industry associations. To play the role of industry associations in the transformation and upgrading of organizational coordination, industry services, self-regulation and other norms. Support the China Culture and Entertainment Industry Association in the formulation of industry norms and self-discipline conventions, carry out grading assessment of environmental services in entertainment venues, explore the establishment of a credit evaluation system, and guide the development of the industry. Support cultural and entertainment industry associations at all levels to build industry exchange forums such as annual meetings and forums, vigorously carry out industry training, and improve the level of industry operation and management.
(6) To create a good atmosphere of public opinion. It is necessary to strengthen the propaganda reports and public opinion guidance on the transformation and upgrading of the culture and entertainment industry so as to create a good social environment for transformation and upgrading. Cultural and administrative departments at all levels must take the initiative to publicize and promote the transformation and upgrading of the industry, inviting local major news media to track and report special reports on the transformation and upgrading work, and regularly hold news briefings to inform the progress of transformation and upgrading. Establish working files for the transformation and upgrading of pilot sites and use the new and old changes in pilot sites for typical publicity and demonstration guidance.
The provincial cultural administration departments shall submit to the Ministry of Culture the implementation plans for the transformation and upgrading of the cultural and entertainment industries in the region (including the list of key cities, demonstration sites, addresses, contacts, contact information, and work measures) before October 28, 2016. At the end of each quarter, the progress of implementation of the transformation and upgrading work, major achievements, and existing problems will be reported to the Cultural Market Department. The Ministry of Culture will make regular progress reports from the fourth quarter of 2016, conduct timely research and supervision on the transformation and upgrading work, and from 2017 onwards, commend awards and rewards to regions, associations, and enterprises that have achieved outstanding achievements.
Culture Department
September 18, 2016
(Source: Ministry of Culture)