The determined media have already made accounts for Shanghai Disneyland: (Note: If there is no special explanation, the year of Disney's business data is all fiscal year.)
If calculated according to RMB 18 million per day, the first year of Shanghai Disneyland in 2016 will have a revenue of RMB 6.57 billion.
If calculated according to 27,000 person-times per day, then Shanghai Disneyland's first-year passenger flow is about 9.85 million.
This kind of projection may be too simple and not necessarily true. According to recent data from Shanghai Mobile, Disney's continuous high temperature, the number of visitors to the park has dropped by one-third, and the number of mobile client users in the core area has fallen by 10,523 in the afternoon peak hours.
Even the number of operations during the trial period looks brighter than the opening!
On May 19, 2016, Liu Zhengyi, deputy director of the Shanghai International Tourism Resort Administrative Committee, stated at the press conference of the Shanghai Municipal Government that the Shanghai Disneyland has been in trial operation for 23 days and received a total of 960,000 visitors. Among them, the "May 1st" holiday received 110,000 visitors.
During the trial period, Shanghai Disneyland received an average of 41700 person-times per day, and received an average of 36,700 person-times during the May holiday. According to these two figures, Shanghai Disneyland receives 15.22 million person-times and 13.4 million person-times.
Perhaps due to an optimistic estimate of Shanghai Disney, Ctrip released a report shortly after the opening of Shanghai Disney on June 16th, showing that the average national tourist spending on Disney is about 2219 yuan, if it is calculated according to 15 million tourists per year, Shanghai Disney This year will create 33 billion yuan in tourism revenue.
In the real estate developer’s propaganda of the Pudong official and Disney’s Chuansha area, this figure has been exaggeratedly increased to 51 million. That means that there are 180,000 people a day because Disney travels to Shanghai and will be the Shanghai tourism industry belt. The average annual growth rate is from 14 billion to 18 billion yuan.
From 51 million to 15 million, to 9.85 million this true operating figure can be said to meet the speculation of a few people, but lower than most people's expectations.
Has Shanghai Disney, which hasn’t opened for two months, has already lost its fever? All parties reacted differently.
Taiwan-funded travel agencies think this is not accidental, and just half of the summer vacation, followed by a month of travel prime, will change the travel schedule to the tourists, no longer lock the theme travel theme.
Based on the hot scene at the time of its opening, Shanghai Disneyland estimated that the total number of votes before the end of September will reach 7 million by the end of September, and nearly 2 million troops will enter the park each month.
An employee of a domestic OTA company, who declined to be named, disclosed that on its website, the sales of Disney tickets were better, but now Shanghai Disney is gradually becoming an ordinary playground compared to the crazy ticket rush in the opening of the park. .
In addition, the product manager of a Disney ticket sales store on Taobao also said in an interview with the China Business Daily that tickets can be issued every day and the situation is normal. Although Shanghai Disney is still a popular tourist destination, it is definitely not hot.
It may be premature to conclude now!
Previously, Disney was too popular during its opening. Officials have also reported that they may take current-limiting measures after opening a park. They do not know whether this is related to the drop in passenger traffic.
In addition, perhaps because of the weather, from late June to early July, the Shanghai area has been in a period of rainy weather. In mid-July, after entering the days of the dog days, it continued to be high-temperature weather. The enthusiasm of travel has a certain influence.
From Disney's point of view, it is definitely hoped that more tourists will come to visit, in addition to opening up the carrying capacity and reducing the number of tourists lining up.
Time, the Internet also circulated from August 11 to August 31, the park will launch a night ticket called "sunset ticket", this ticket allows visitors to enter the park after 4 pm, the price in the original basis Hit 55% off, that is 275 yuan for adults, 210 yuan for the elderly and children.
I logged in to Shanghai Disney official website, but did not find this ticket type. If Shanghai later sells night tickets, it would be a good choice for consumers who do not want to endure high temperatures.
Shanghai Disney is Disney's flagship vanguard in Mainland China. More and more businesses will be launched around Shanghai Disneyland. The park is only part of it. Whether Disney can continue its magic and miracle in the city of Shanghai may be a little bit of a conclusion now. Let's wait and see.