Love Outdoor Sports Sichuan Per Capita Sports Consumption National Second Date:2016-08-08 16:02
Recently, the 21st Century Economic Research Institute and the JD.com Big Data Platform released the 2016 China Sports Industry Consumption Trend Report. From the perspectives of overall development of sports consumption, portraits of sports consumption crowds, market concentration of sports brands, consumption of marathons, and marketing of major sports events, the report focuses on sports consumption and tries to portray industries such as sports goods, event operations, and sports consumer services. Organically constituted sports consumption ecosystem.
Thanks to favorable policies, sports consumption will usher in a new round of outbreaks. According to the 21st Century Institute of Economics, last year, 31 provinces and municipalities all introduced sports development plans. By 2025, the total scale of the Sichuan sports industry will be 150 billion yuan.
Per capita sports consumption second in the country
The eastern region is the main region for sports consumption in China. The per capita consumption index of Zhejiang, Hebei, Guangdong, Fujian, and Liaoning leads the country and becomes the most concentrated area for sports consumption in China. In Sichuan Province, however, the country’s per capita sports consumption index ranks second in terms of strength and leads the western region. In the central region, the region with the most vigorous sports consumption is Hubei. The per capita consumption index is second only to Liaoning and ranks seventh in the country.
Sports people love to buy outdoor equipment
In 2014, the proportion of sports consumption in Sichuan surpassed Beijing and became the second largest area for sports consumption in the country. From the perspective of sports user consumption structure, it is inseparable from Sichuan Sports and people’s love for outdoor equipment. In 2015, the proportion of outdoor equipment consumption in Sichuan rose to 14.5%. , significantly higher than the national average of 3.7 percentage points.
Tourism resources boost outdoor consumption
As the fourth largest resident population, Sichuan has an intensive underground outdoor sports district. For example, Wuhouci Street is a famous outdoor product sales district in Chengdu, providing good habits for outdoor consumption. In addition, outdoor tourism resources such as snow-capped mountains and plateaus in Sichuan are concentrated. Ganzi Prefecture, for example, relies on abundant natural and human resources and gradually becomes a resort for outdoor enthusiasts. Outdoor spending such as hiking, hiking, and skiing is still at the air
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