Turning one: After the 90s and 00s, the era of consumption will open, and new opportunities for physical stores will come.
The comfortable family environment makes China's younger generation a weaker concept of money, prefers advanced consumption, and has a strong ability to accept new things, and is more adaptable to the mobile Internet consumption model.
Clothing: the pursuit of brand personality, highly Internet. Food: Focus on characteristics and experience, prefer fast fashion consumption, OK: Appearance and quality are equal, brand awareness, travel: longing for freedom, limited spending power but love to travel, entertainment: super entertainment ability, willing to accept new entertainment methods.
Today's 90s and 00s, the preferences and habits of consumption have been greatly different, and it is the best time for the current store to rise.
Turn 2: Take-out mode allows the store to increase significantly
The mobile internet take-out model is helping the merchants to increase their incomes unprecedentedly. The original store's radiation range has been greatly expanded, the business volume has increased greatly, and even single stores have grown several times. Whether it is a roadside shop or a big shopping mall, they all stand on the same starting line, and the click volume is the word-of-mouth value.
Today, even 70% of the profits of merchants come from mobile take-out orders, such as Huang Taiji. Nowadays, the take-away brothers riding the trams are all over the major cities. The good ones can have a monthly income of 10,000 yuan. It is conceivable that the profits of the merchants will increase.
Turning three: the explosive growth of shopping malls, the best time for the development of physical stores is coming
Wanda has opened 26 fields in one year, and this year it will increase to 55, and it is deeper into the third- and fourth-tier cities. For example, Shanghai opened nearly 30 shopping malls in 2015, and this year it is expected to open 88 stores. This is an era of full-scale growth in commercial real estate.
The government loves to get together to operate the business district. Nowadays, there are more and more shopping malls, and there are more choices for merchants. Of course, the rental cost has more room for operation.
Turning four: more and more decks, good brands are rising
Nowadays, in China, the domestic catering group has become a new force in the rise of physical stores. For example, the six sub-brands of Xiaonanguo and the 11 deputy cards of the grandmother’s family have launched the unique catering deputy cards that have opened the market and gradually won the future.
Many fast fashion brands in the retail sector, such as Inditex (ZARA parent company), 9 decks, H&M's 6 decks, and sub-brands for market segments have also opened up. Cross-border cooperation has attracted more popularity through the main brands. The channels and influences can also be better opportunities for development.
Turning Five: The State Council's new strategy of domestic demand
Premier Li Keqiang emphasized many times that 2016 is a year of restructuring, destocking and expanding domestic demand. Advancing the security system, external demand to domestic demand, investment to consumption has become the core of development, and determined to build a new growth model that increases innovation drive and consumption pull.
The second-child policy, moderate tax cuts, and new rural strategies are all ideas for expanding domestic demand. Such policies will be more and more in 2016, and the household consumption cake will be bigger.
Turn 6: The value of the display of offline shops is increasingly valued by local businesses.
The value of the store's display experience is increasingly valued and has become a favorable weapon for brands to break through the bottleneck of development. Some merchants directly open the experience store, only to cultivate the next generation of brand consumption and emotional communication, and even some businesses directly set up the storefront to create an experiential offline fitting experience store.
Big cats, three squirrels, and Dangdang must open physical stores. The core is to let consumers experience more new products to promote online sales.
Dangdang’s first store, Changsha 1,200, plans to open 1,000 in three years. Explain that for e-commerce, the growth of online customers is likely to have reached the bottleneck. If you don’t fight the physical store market, you will really fall behind.
Turning Seven: The competition of Chinese commercial real estate developers is intensifying! More brand developers are willing to pay for rents for good brands.
China's commercial real estate, more than 30 foreign commercial real estate developers and more than 40 domestic commercial real estate developers have mature business management team, this decade is even more than a generation.
In 2015, the shopping malls have been inspected for nearly 35 million square meters. Nowadays, more and more developers are willing to use the traffic flow effect and influence of the merchants to change the rent when they choose the merchants to obtain long-term shopping mall growth space and Overall valuation.
Turning eight: online and offline shuffling is nearing completion, and the rise of Japanese physical stores is in sight.
Under the background of the global vision, there are too many benchmarks for learning, and too many counter-attacks. Japan has also experienced a decline in physical stores, but after several years of adjustment, it has re-established its stability. The present China is just like Japan.
China’s six-year physical store shuffling is nearing completion, and the peak season of the store has passed. Many re-emergence after transformation or adjustment or international acquisition. Even the Chinese department stores have risen against the rise, and the Parkson Yoko City Square, which is popular in China, is a turning point.
Turning nine: craftsmanship, scenes, fast fashion, sentiment, detail, service, more and more become the rise of physical stores
In the era of mobile internet, consumers' consumption preferences and pursuits are reflected in the real hit rate. The most popular transformation direction of this year's physical stores is the Japanese-style artisan spirit, or the interesting or emotional scene experience, the fast fashion to meet the needs of the public, as well as the details and services.
These elements are increasingly being used in physical store development systems and are now being counter-attacked.
Turn 10: The government promotes the entrepreneurial tide and supports the rise of physical stores
In 2015, the average number of newly registered companies in China reached 11,600, with an average of 8 companies per minute. This is perhaps the biggest entrepreneurial wave in human history. A large part of them chose to start a physical store. The wave of entrepreneurship will continue in 2016, because this is the trend of the times.
Nowadays, the process of opening the store and the government approval are simplified, and the brand of the store with fans and influence is more likely to get the capital support and help expand.
Many retail executives and managers have chosen to start a business in this wave of entrepreneurship, and even young people who have just graduated from the society can raise funds to open cafes. Commercial real estate entrepreneurship is quietly changing the rules of competition and games, and seeing business opportunities in subversion.
Turn 11: The new middle class, culture, innovation, experience and feelings are as important as price
The price advantage has always been the core of e-commerce counter-attacks, but nowadays there are more and more middle-class families. The Internet links to the whole world. The Chinese aunts who used to brush gold have started to travel abroad. Consumers have already made great changes.
The most popular commercial real estate in the past two years is the Taikoo Li, Shin Kong Place, Eslite and Joy City series. It is humanity, innovation, experience and feelings. This is what consumers really need now.
Turning 12: Opening a store to open a calf can also become the richest man, ZARA boss set off a new round of business trends
This year ZARA's boss, Amancio Ortega, once reached the top of the world. A dozen brands of Inditex rely on ZARA to attract gold. Telling global investors is that commercial real estate retail can still make big money, you can't just be too low.
Wanda Projector's Playground, Children's Playground; Greenland Investment Haitao Import Supermarket; Fosun Investment Germany's fast fashion Tom Tailor and Malaysian Food Secret, fancy China's consumption potential and future growth, have opportunities like Amancio O'ao Tega earns more.
Turn 13: Behind the large-scale closing of the store, it is a strong rise of local new brands.
As we all know, some old brands closed more than 10,000 stores in 2015. But be aware that behind the closing of the store, more emerging brands are rising.
Retail, this local fast fashion hot, UR, MJstyle is in full swing. Local designer brands and emerging fashion brands are equally eye-catching and continue to squeeze more market share.
This is the year of the rise of local fast-fashion restaurants and star-shops. The grandma's family, Xiaonanguo, Suzhehui, Pangu, 57-degree Xiang, Haidilao, etc. have the opportunity to become a global catering group in the future.
All said that Eslite is a sirloin, but in fact, local experience bookstores such as Fangsuo, Sisif, Cat Sky City, First Reading, Xinhua Bookstore, One-Way Street, and Word Lane are all in deep cross-border sentimental counterattacks.
Transition 14: Global popular online merchants are transforming to open physical stores
Last year, Amazon opened its first physical store, located in the University Village in Seattle, USA. It covers an area of ​​511 square meters and houses 5,000-6,000 books. This is the first time in 20 years. It is also the general trend of popular e-commerce in the future.
Nowadays, the popular e-commerce companies in Europe and the United States relying on the rise of e-commerce are transforming into physical stores. Nasty Gal, ModCloth, Warby Parker and Bonobos in the United States have accumulated online word-of-mouth and original accumulation online. The same is true of many high street brand e-commerce in England.
Transition 15: The new O2O business model of the same price at the same price weakens the competitiveness of e-commerce
The real economy was not defeated by e-commerce, but lost to itself. The traditional one-dozen brand, the better online sales, the more offline the store. The price advantage is the key factor, so as long as the online and offline prices are not available, the physical business will be defeated by itself.
Nowadays, there are more and more successful cases of the same price online and offline. Or Uniqlo, if 2014 Uniqlo's popularity in Tmall prompted a dozen fast fashions to enter Tmall, then the 2015 Uniqlo online and offline O2O model will be adopted by more physical stores next year, prompting physical retail Business model transformation.
Transition 16: More international brands enter China's major shopping malls, plus physical business competitiveness
Take the international fast fashion brand, starting in 2002, gradually changing the values ​​of the Chinese people and accumulating word of mouth. In 0708, a big wave struck, gradually becoming a subversive industry. The real big outbreak was in the 11-13 years, quickly sinking the second and third tier cities, and the massive opening of the store to occupy the market.
A&F, SPAO, Forever21, TOPSHOP, and Old Navy are making a name for the highly competitive fast fashion brands that have entered in recent years. Bebe, &Other Stories, Urban Outfitters, Victoria's Secrect Pink, and Miss Selfridge are also planning to break into the mainland market.
Turn 17: The physical store is changing, in the fierce competition, if you don’t advance, you will retreat.
Starbucks was once countered by COSTA and a dozen themed cafes, but the change was in the moment, and the design of the theme store model, which was completely revolutionized and more entertaining, gradually regained recognition.
You can't learn the famous products, not just imitation and low prices. It is the core competitiveness to visually measure its mobile internet marketing, design display product selection, franchise mode and pattern. In less than two years, 1,100 stores have been opened, with revenues of 5 billion last year.
Look at today's Yonghui boutique supermarket Bravo TH, display enough value, strict price control under the logistics control, the food court in the outfield of the catering business does not fall, Wanda, Longhu and Zhengda are big love, has been against a dozen old brands Not going to the store.
Turning 18: More and more stars open stores have already swept the industry
Han Han is very happy to meet your restaurant, Renquan's Sichuan Xiangtianxia hot pot, Angelabably opened baby cafe coffee shop, Shu Qikai's KIKI restaurant, Gao Yuanyuan's peach restaurant, Xue Zhiqian's Shang Shang Qian string, and Jay Chou's French, Japanese materials, northwest wind restaurant... is subverting the catering industry.
Chen Guanxi's street brand JUICE, Mayday's STAYREAL, Jay Chou's PHANTACI, Luo Zhixiang's STAGE, Lin Junjie's SMG, Li Chen and Pan Yibo's NPC, Zhang Zhenyue's WNP... are subverting traditional fashion clothing stores
The stores opened by these stars in the past are emerging in the commercial real estate industry. Hundreds of celebrity venture capital stores are emerging in the mainland and become an important gathering tool for shopping malls.
Turning 19: The government has realized that e-commerce is hitting the rise of the real economy
Double 11 is a huge loss-making economy. Vicious competition has led to the era of non-profit in China's retail industry. Production workshops have squeezed out of advantageous industries. E-commerce is destroying consumption and destroying the extra consumption brought by shopping itself. E-commerce destroys traditional business circles...
Is this the fault of e-commerce? It is not necessarily true. This is the global development trend. It is only that China is subverting more violently, and the shopping is more sloppy. However, it is undeniable that e-commerce has a real impact on the real economy and is felt by all.
The proportion of online fakes is much larger than expected. Recently, the program has been on the scene today, and the content is shocking.
Business think tank believes that since the government has a way to gradually incorporate deep subversive financial innovation and mobile internet payment systems into strict control and regulation, e-commerce is also destined to escape, and the change is in the present, and the physical store will ultimately benefit.
Turn 20: The government is already restricting purchasing, and promises to lower import tax in 2016
Prime Minister Ke Qiang recently mentioned purchasing when he talked about the rise of the real economy. The rapid growth of purchasing in recent years has contrasted with the slight weakness of the real economy. The scale of purchasing 100 billion yuan in China every year cannot be ignored.
Therefore, the obvious change is that the purchasing policy is gradually tightening, and there are more and more cases of legal sanctions against merchants for malicious tax evasion and tax evasion.
At the same time, the import policy is being liberalized, and Prime Minister Ke Qiang admitted that China will import 10 trillion US dollars in the next five years. The business think tank predicts that in order to truly rise domestic demand, the import policy will be further liberalized in 2016.
Chen Qizong said in the middle of this year that the government had promised to reduce import tariffs, and the luxury business was closely related to import tariffs. Then there was a big LV closing store, and the Chinese people were used to buying luxury goods on behalf of the country and on behalf of the LV. Today, the two governments have promised to lower the import tax.
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