The first quarter of 2014 has passed, and the Shanghai mahogany furniture market has been dull. Compared to the soaring red rosewood furniture last year, Burmese rosewood furniture has become the new favorite of this year's market. Industry insiders reminded that the trend of rising material prices last year has not yet been reflected in furniture products, and now buying mahogany furniture should be the best time.
The first quarter of 2014 has passed, but the mahogany furniture market is still in an "unawake" state. Every year before, after, around the 11th, and at the end of the year is the hot sale period of mahogany furniture. Although this year has not reached the peak period, the industry is generally not optimistic about the market.
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In June 2013, the newly revised CITES Convention was introduced, which brought the price increase opportunity to the mahogany raw material market. According to the revised Convention, Dalbergia, Central American Dalbergia, Dwarf Dalbergia, Belize Dalbergia and L. Black Dalbergia must have import and export licenses or re-export certificates for international trade. After the introduction of the Convention, the prices of raw materials such as rosewood and other redwoods doubled, driving up the prices of other materials such as large-fruit rosewood and bringing "blowout" to the consumption of mahogany furniture.
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In advance of advance consumption in 2013, it is inevitable that this year's market will be cold. For the expectation that the market will be "cold" this year, many businesses have prepared themselves in advance and expressed cautious optimism.
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In the market, mahogany furniture, in addition to Hainan huanghuali, Vietnamese huanghuali, sandalwood rosewood (lobular rosewood) and red rosewood, rosewood, black rosewood, and other materials in the consumer market non-mainstream. Burmese rosewood (Daguo rosewood) furniture has become the new favorite of the consumer market due to its price.
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With the scarcity of raw materials, the market is gradually polarized. On the one hand, the emergence of various high-end professional mahogany venues, mainly to operate high-end furniture such as Hainan huanghuali and red sandalwood. For example, the “Kangzhaogan†product line launched by Hangbo Redwood and the “Red Sandalwood Hall†that Mingjia Redwood plans to launch this year are mainly based on collection-grade rosewood furniture. On the other hand, in order to explore more potential consumers, develop mid-range products to meet the needs of the mass consumer market.
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Material is the key to the survival of a mahogany furniture manufacturer. The amount of material stored and the price of the purchased materials affect the company's production schedule. There is an analogy among the insiders: "The purchase of mahogany materials should be rigorous. The best production mode is to buy materials at low prices and sell furniture at high prices when materials rise. Many companies buy furniture at high prices and sell furniture at low prices. Eventually withdraw from the market. After the fluctuation of the material market, some brands will withdraw from the market, and some unnamed brands will gradually occupy the market front. In the current market situation, the survival of small businesses is more difficult, and it is not recommended to blindly expand the market.
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