Recently, the raw materials of the furniture industry have risen, the export is not smooth, and affected by the real estate market, the domestic furniture market is fiercely competitive, and some enterprises are struggling. However, some furniture companies are still turning against the trend, and Century Royal Furniture is one of the representatives.
With the aim of professionally producing high-quality products, Century Royal Court pursues the business philosophy of “high quality and low priceâ€, aiming at improving customer satisfaction, integrating advanced technology to create fine furniture and creating a brand of value for the new era. The company has a strong domestic sales network, the products sell well all over the country, and the export share is also rising year by year.
The success of the Century Royal Court comes from the strength of comprehensive strength. In the face of the difficult market environment, how does Century Royal Court achieve its goal of striving for success and winning in a stable manner? What are the core competitiveness of the company? The author interviewed Mr. Pan Xinquan, Marketing Director of Century Royal Court, on these hot issues.
People-oriented, create a win-win situation
The most precious thing in the 21st century is talent, which is unanimously recognized by the business community today. Mr. Pan clearly pointed out that if a company wants to grow and develop, it must be closely related to everyone in the company. Among them, the most important role is the person in charge of the company. A good leader enables each member of the company to feel a sense of trust and trust. In order for employees to regard the company as their own home, the leaders must know how to care for their subordinates and treat them as their own family members, so that the company can really work together and twist into a rope. When facing the market and communicating with customers, employees become a business card of the company, showing the perfect side of the company and the individual to the customer, and the customer will agree with it, so that they can trust the Century Royal Court. It is this culture that allows the Century Royal Court to have a layer of “care†in addition to the identity of “enterpriseâ€, which makes the communication between members of the company more intimate, just like a family. When dealing with dealers, Century Royal Court put the interests of dealers first. "The first time to solve the problem reflected by the dealer is to really think about the dealer." Pan said.
Create a core competitive advantage and show the strength of the company
The core competitiveness of an enterprise is inseparable from products and services. The same is true of the Century Royal Court, and the details are the most important. In the use of products, Century Royal Court carefully selected, strict requirements; in product research and development, adhere to the original design, fully consider every detail; in the product technology, carefully crafted, highlighting the value of the product's value In the product mix, promote the overall home, which will increase the added value of the product. At the same time, in the product line, Century Royal Court refused to stagnate, consistently enriched and constantly improved.
In terms of service dealers, Century Royal Court has set up a supervision department to serve the terminal stores and help dealers to build marketing teams to achieve sales. Century Royal Court now provides nanny-like services. According to the dealer's business philosophy, from the site selection, design, distribution, to the opening of the store, this series of things are carried out by the supervision department and planning department of the Century Royal Court. Do it in advance and provide tracking services.
In the brand promotion, Century Royal Court also spent a lot of time. "Terminal blasting" is a popular marketing method in the market, and the supervision department of Century Royal Court can just fill the gap of the dealer. Similarly, before the dealers opened, the Century Royal Court will do a series of activities, pre-heating in advance, when the opening, the flow and sales of the Century Royal Court store can be well guaranteed.
Integrity leads the way to success
The “Da Vinci Incident†in 2011 has a great impact on the entire furniture industry. In this regard, Century Huangting believes that integrity management is the foundation of a company's foothold. To be a long-term business, integrity is undoubtedly the first. Century Royal Court emphasizes real materials in product production and even exceeds industry standards. Not long ago, Century Royal Court and more than 30 specialty stores held its brand "Sheng Ting Xuan" quality Miles activities, for all products sold, require the store to ensure the authenticity, and sent professionals to return to consumers, ask about product use effect Whether it has created a warm home for the customer.
In the channel, Century Royal Court has always been based on domestic sales. In the next few years, Century Royal Court will pay attention to the export of this piece, such as the "Saint Ting Xuan" series, it is more suitable for foreign consumer demand. At present, the sales channels of Century Royal Court's domestic market are diversified. The company has opened a number of direct sales stores and opened stores with the stores. Through the operation of the store terminal in recent years, the company has learned some new management methods and market operation modes, and further explored the new sales model that is most suitable for the Century Royal Court by building a multi-product platform.
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