In the Canvas (canvas) project launched by Baker Beer, the singing group Ladyhawke and Hard-Fi became the latest stars in the show. They will be involved in their own unique beer labels.
In a specific time period this summer, Baker Beer will use the new wine label to sell more than 16 million bottles of 275 ml beer. The same design pattern will also be used for beer packaging.
“We have invited Ladyhawke and Hard-Fi to participate in the design of Baker Beer's wine labels. They all have their own unique ideas for art and design. In the design, they adopted a very personal style photo pattern,†said Baker Beer's trademark design manager. Ken Valledy said.
Prior to this, artists such as Damien Hurst, Tracey Emin, and Gilbert & George also participated in the design of the Baker Beer label. Hard-Fi lead singer Richard Archer said: "Cooperating with Baker Beer, we have a completely different way of communicating with our fans. We look forward to seeing their reflection on our design." And Ladyhawke (real name Pip Brown agreed: "I'm really excited about this kind of experiment. I can't wait to see my beer on the market."
It is reported that beer designed by artists will be released on August 25, 2009.