The furniture is replaced by a new pilot

As of November 30, the trial period for the implementation of the “Beijing City Furniture Replacement Pilot Implementation Measures” (referred to as the “Pilot Implementation Measures”), which was formulated by the Beijing Municipal Commission of Commerce, has arrived. According to the original plan of the government, where is the home of Beijing from November 1st to 30th, Beijing Red Star Meikailong Expo Furniture Plaza, Beijing Lanjinglijia Dazhongsi Home Plaza, Beijing Chengwai Chengjia Plaza and Beijing Consumers participating in the trade-in activities in the five stores of Jimei Home Market can enjoy a 10% subsidy for new subsidies (5% of government and store subsidies). After November 30th, the subsidy refund procedure can still be continued, but the new pilot activity is tentative.

Consumers who are too late to catch up with this boat are anxious to buy a new subsidy after buying a piece of furniture for a month. The government’s 5% subsidy has stopped. Does the above five 5% subsidies for designated stores continue? How will the next trade-in activity proceed? This week, "Guangsha Times" interviewed the Beijing Municipal Commission of Commerce and the above five major stores, and they gave answers to the above questions one by one.

Furniture replacement for old-fashioned pilot subsidies will soon stop

From November 1st to 30th, it is the trial period of the “Pilot Implementation Measures”. Seeing that the one-month pilot is coming to an end, whether the furniture can be bought in the future will be the most concerned issue for many consumers. In this regard, the Beijing Municipal Commission of Commerce's external propaganda department clearly stated that November 30th is the day when the furniture renewal test expires. Consumers who purchase furniture after this date will not be able to participate in this old-for-new pilot activity, and the government promised subsidies. It will also stop at the same time. Next, the government will begin to conduct research and consultation on the one-month old-for-new pilot activities. As for the next trade-off, when to start, the specific form and the amount of renewal subsidies, there is no final conclusion.

In fact, the current 10% subsidy for trade-in activities in the market is distributed as follows: government subsidies of 5% and store subsidies of 5%. Since government subsidies are suspended, can consumers still enjoy the 5% renewal subsidy given by the store? The Commerce Commission said that whether the store continues to trade in the old after the completion of the pilot is not within the jurisdiction of the government, and all the stores themselves decide.

The furniture is replaced by a new pilot

5% cash subsidy for most pilot stores continues to be distributed

In the face of the suspension of the government's new pilot activities, five “designated” participating trade-in stores have said that their pace of renewal will not stop.

"Not only continue, but also serve deeper and finer." Wang Linpeng, the president of the Real Home, said that the home of the home is unchanged for 5% of the purchase price of the old-for-new customer. The furniture of the actual home has been continuously replaced for more than a year. For this reason, the special warehouse and professional dismantling workshop have never stopped running, and the investment is still increasing. Wang Linpeng said that from the very beginning, the old-for-new trade-in was not a simple promotion. On the basis of the actual price, the old furniture was recycled, dismantled and handled well. This is to create a truly effective help for consumers. It also contributes to environmental protection. Therefore, regardless of how the government's pilot work is carried out, the old-for-new home is actually going to be done for a long time.

Furniture trade-in has brought better interactions to stores, brands and consumers. Wang Wei, vice president of Red Star Macalline Group, said that in the one-month pilot, consumers showed great enthusiasm for purchase. Despite the suspension of government subsidies, Red Star’s trade-in activities will not stop, the subsidy application and issuance process has not changed, and the corresponding service rules remain unchanged. In addition, Wang Wei said that on the last day of the trial of tomorrow (No. 30), Red Star stores will hold “night scene” activities from 4 pm to 8 pm, and will also send “full cash back” discounts at the last moment of the end of the old-for-new pilot.

Some stores have expanded their old-for-new range to “non-standard furniture”

“Even if the government’s old-for-new pilot is over, we will continue to do the old-for-new activities.” Yin Bo, general manager of Lanjingli Home Furnishing Plaza, clearly stated that the old-for-new trade will become the normal activity of Lan Jingli’s family in the future, and will go to Lanjingli’s home in the future. Buying furniture in Zhongsi and Lize stores, as long as the old furniture can be replaced by supplies and functions, the store will still give 5% cash subsidy (the maximum amount of furniture subsidy is 800 yuan). In addition, within the Government pilot approach requires a cupboard cabinets, clothing cabinets and bathroom cabinet (bathroom cabinet renovation renderings) and other non-standard furniture trade is not confined to the scope of this subsidy will also "be broken in the renewal of the system Blue Jing Li ".

Before giving cash to the "coupon" for renewal, you need to ask the end of the pilot, Jimei Home's trade-in to return to its own "rules of the game." Zhao Jianguo, president of Jimei Home, said that the event will continue, but Guangsha Times learned that it is not cash to participate in the old-fashioned home in Jimei Home Plaza. Jimei will adopt the “old furniture evaluation” model and give corresponding evaluation according to the evaluation price. The amount of "coupons" (usually 5% of pre-ordered new furniture) can be used at the store after being returned to the consumer. If you still need to continue to purchase the product, you will re-issue the coupon again. If you do not need to purchase the product, the consumer must calculate the account in advance.

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