Floor companies encounter "heart disease"
Recently, the hottest topic in the home building materials industry is the rise in raw material prices. This allows many companies to adopt low-cost promotions that can only be suspended for some time. Of course, this has also had a certain negative impact on the market. Many companies can only reluctantly cut love and maintain market share in a way that reduces profits.
The rapid rise in raw material prices has caused wooden floors to rise in prices almost every month. However, fierce competition has made sellers dare not to arbitrarily raise prices, and many people have to endure the pain. From the perspective of consumers in the consumer market, consumers are becoming more and more rational. The price promotions that have been highly sought after in previous years have also lost their temptation. In addition, due to the constraints of the international market, many brands that have previously locked in the international market have also turned their heads to seize the domestic market. The competition for brand competition has become hot and cold. To some extent, marketing costs have been rising, and traditional marketing models are facing severe challenges.
Floor companies encounter "heart disease"
Although the development of China's flooring industry is currently facing many challenges, it is gratifying that a number of leading companies in the flooring industry have maintained a good momentum of development and gradually demonstrated good industry leadership and behavior to promote industry development. Constantly regulate the orderly development of the industry. In recent years, the national standards of the wood flooring industry and the promulgation of the white paper on consumption have been the result of joint efforts of relevant government departments and leading companies in these industries, which not only protect the interests of consumers, but also set standards and norms for floor production, and establish enterprises. Responsibility and mission.
In recent years, leading companies in the Chinese wood flooring industry have paid more and more attention to strengthening international cooperation. These cooperations are not only the connection of the capital chain, but also the exchange of production and management technologies, which has greatly promoted the substantial improvement of the production efficiency of the entire industry. Today, increasing investment in environmental protection and sustainable use of resources has become a topic of concern to the industry. The cultivation of ecological forests and the utilization of fast-growing timber have increasingly become the focus of the Chinese wood flooring industry.
Different brands have made different choices for the difficult problems of raw materials. Some manufacturers even lower the procurement cost, shoddy and fake, at the expense of product quality. Some manufacturers also have difficulties in purchasing certain materials. Cancel the production of this species. These methods are very disadvantageous for the entire solid wood flooring industry.
The reason is that the above enterprises have not established a sound resource guarantee system, and rely entirely on the procurement of the domestic raw material market, which is naturally vulnerable to market shocks. In the face of today's industry and market conditions, it is even more necessary for flooring companies to have the ability to integrate raw materials for development, maintenance, use and recycling. This independent resource development capability reduces the impact of the external market and is an important factor in the sustainable development of the flooring industry brand.
Faced with the problem of rising raw material prices, major wood flooring companies, especially small and medium-sized wooden flooring companies, cannot blindly choose to reduce profits to cater to the market. More importantly, they need to identify market positioning, customer positioning, brand positioning, and integrate resource advantages to strengthen With its core competitiveness, it develops peer-to-peer and cross-industry alliances, complement each other's strengths, exerts the power of the group's operations, and innovates the profit model so that the alliance companies can enjoy each other's maximum value and achieve mutual benefit.
Source: Jiuzheng Building Materials Network
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