The competitive landscape of the domestic digital publishing service market, we can start with the analysis of the two major parts of cultural publishing and commercial retail business precision business information.
1. The competitive landscape of digital publishing services in the field of cultural publishing
With the transformation and upgrading of China's cultural publishing industry, some large-scale cultural publishing enterprises in China have gradually transformed themselves into digital transformations through gradual investment in hardware and software equipment and talents, and have achieved certain results. Small and medium-sized cultural publishing companies are subject to technological strength. The restrictions on factors such as professional division of labor and size of funds are mainly based on traditional publishing models. It is worth noting that with the gradual marketization of domestic cultural publishing industry and the development of digital publishing technology, professional digital publishing service enterprises will enter the field of cultural publishing in the future, and promote the digital transformation and upgrading of domestic small and medium-sized cultural publishing enterprises.
2. The competitive landscape of digital publishing services in the field of precision business information
The service model in the field of precision business information is mainly divided into two types: traditional service mode and digital publishing service mode. Among them, the traditional service model is mainly concentrated in the highly competitive regional market, the relevant suppliers do not have the integration, digital, online service capabilities; and the digital publishing service providers provide customers with professional, integrated technical solutions through the online digital platform. The market share has gradually increased.
At present, among the domestic large-scale enterprises with integrated digital publishing services, there are mainly Altavia, RRDonnelley and Shanghai 4D Cultural Media Co., Ltd. (4space), and the competitive landscape is relatively stable. Other regional non-digital integrated publishing service providers, due to their small scale and scattered business market, are mostly confined to regional markets. Therefore, they mainly rely on traditional publishing service models, or only provide single and partial digital publishing service modules.
(1) Hua Daojia
As a French listed company, Huadaojia Group is a leading publishing service provider in Europe with a service network covering 14 countries and regions around the world. In China, Huadaojia Group has branches in Shanghai, Beijing, Guangzhou and Chengdu, mainly serving Carrefour, Watsons and other national customers, and the service project also includes digital publishing services for accurate business information.
(2) Donnelly
As a large-scale printing integration service provider in the world, the Nali Group has a history of more than 146 years, providing one-stop overall communication solutions for more than 60,000 customers around the world, striving to provide customers with low-cost, high-return, high-quality communication. The program currently serves Wal-Mart in the domestic comprehensive commercial retail sector.
In the field of precision business information, Donnelley mainly provides one-stop overall communication solution services, including prepress media production, printing production, logistics and so on.
1 prepress media production
In prepress media production, Donnelley offers everything from traditional prepress processing to comprehensive prepress media services such as high-precision scanning, color management, design, typesetting, and file management.
2 inventory, logistics management
While Nali also provides inventory management services to customers, they can help customers with inventory forecasting, planning, execution and control according to the characteristics of the order; in addition, Donnelley is close to customers with more than 600 production service outlets and extensive logistics network around the world. , to deliver the product to the customer in a timely and complete manner.
(3) Shanghai Siwei Media
Shanghai Siwei Media is the pioneer of digital publishing services in China. It is the first in the domestic market to successfully apply the digital publishing solution to the field of precision business information. It is the leader in the innovation of industry operation mode and the application innovation of digital publishing technology. The digital publishing service industry ranks first.
Shanghai Siwei Media has an online digital platform independently researched and developed. The technology research and development closely follows the market demand. At present, it has obtained 18 software copyrights recognized by the State Intellectual Property Office in the field of digital publishing services. It is the only intellectual property system in the domestic digital publishing service field. enterprise. Shanghai Siwei Media's technology accumulation level and application innovation ability are both in the leading position in the industry. It is a design and production-level first-class advertising enterprise recognized by the China Advertising Association, and has been awarded the title of “China's 2012 Most Potential Unlisted Company†by Forbes.
The above content is selected from Keyin Media. Printing Technology ·Digital Graphic Arts , No. 4, 2012, please pay attention to the journal channel for more journal content . Click on the latest journal content to enter the electronic journal channel of Keyin.com.
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