[ Chinese wardrobe network ] No matter whether the wardrobe manufacturers or merchants are grabbing market share, who can grab a bigger cake in the off-season? Who can live to the end? "The key lies in how to grab" This topic should be the concern of the majority of enterprises and businesses. Content.
So how do dealers in the off-season do sales? The answer of many marketers in the wardrobe business is nothing more than "promotional running channels", and the answer seems to be the case. However, it is understood that most of the wardrobe business performance is not ideal, why is this? There are three reasons: First, the mobility is poor, know but can't do it; second, it will say that it will not do, for example, engage in promotion, but not I know how to engage in it; the third is that the idea of ​​"waiting for it" is serious, and I am waiting for the support of the manufacturers. Therefore, in order for dealers to achieve wins, the following must be done:
1, first of all to change from consciousness
Going out to become a "business". Only when people move can they be more energetic. Only when they go out can they win.
2, change the operational force of the operation team, think of a good way to do
Everything has to be considered very thoughtful before going to action. There are many people in this society who have very good ideas, but never dare to take the first step. Why? Because they think too much, they have moved all the possible evils ahead of time. When I came out, I saw all the bad things. I didn’t think of the way I thought, and I was afraid to act. Strengthen the mobility, do everything as long as you can, and only find ways in the process of doing it.
3. Integrate resources and establish a platform
Small businessman studies products, big businessman research people. The platform is a collection of people. When you build a theme platform, you will gather people who are interested in the topic. For example, “Design Club†can bring designers together, and they are active on your platform, which is naturally your resource.
Therefore, for wardrobe manufacturers, as long as the idea does not slip, the method is always more difficult.
4, make meaningful promotions
What is a meaningful promotion? When it comes to promotion, a large group of people will think of "price reduction". They equate sales promotion with price reduction. In fact, price reduction or discount is only a part of the promotion.
A home brand dealer forced the business to be bleak. I asked the advertising company to plan a promotion. From the outside, the atmosphere of the arches, red carpet, flower baskets, etc. was not bad. At the beginning of the event, I was on a beautiful woman. Wearing clothes, the lower body is also rarely worn, and then a painter began to paint on this beautiful woman, which was originally painted by the body. Because it was a roadside pavement, there were people coming and going on the road. At the beginning of the painting, it quickly attracted a large number of people, and the venue outside the door was crowded. After the painting is finished, it enters the promotion stage. In less than a while, there are only a few intentional customers left in the doorway. It is obvious that this activity is a failure, and there are few intentional customers, even if all the transactions are not much. Not all transactions will not be completed.
What does this example mean? The success of the promotion is related to the quality of the traffic. If the promotion is successful, it must do a lot of work for accurate traffic, and the garbage flow will not generate sales.
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