US newspaper group advertising revenue fell 29% year-on-year in the second quarter

According to foreign media reports, the New Statistics released by the American Newspaper Association (NAA) recently showed that during the second quarter of this year, the total advertising revenue of the major newspaper groups in the United States (including print advertising and online advertising) decreased by 29% year-on-year. Online advertising revenue also fell by 15.9%.

According to NAA statistics, during the second quarter of this year, the total advertising revenue of the major newspaper groups in the United States was 6.8 billion US dollars, down 29% from the 9.6 billion US dollars in the same period of last year. Not only that, but also the network of major newspaper groups in the second quarter of this year. Advertising revenue also fell 15.9% from the same period last year to $653 million. NAA believes that the decline in total advertising revenue and online advertising revenue of major newspaper groups in the United States is mainly due to the impact of the US economic downturn.

Since the beginning of last year, the advertising revenues of the major newspaper groups in the United States (especially the print advertising business) have been declining significantly. Because of this, NAA has deliberately kept a low profile every time it publishes the statistics of the US newspaper group's quarterly advertising revenue.

But NAA President and CEO John Sturm said recently that it is necessary to "suck" the major newspapers in the United States, because the US Internet traffic monitoring agency Nielsen Online statistics show that during the second quarter of this year, The number of US Internet users visiting major US newspaper websites is growing, so there is no need for the major newspaper groups in the United States to be “disheartened”.

But Sturm acknowledged that the advertising revenues of the major newspaper groups in the United States in the second quarter were unexpected. On the other hand, he did not explicitly point out when the major newspaper groups in the United States could turn defeat in advertising revenue matters.

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