[China Packaging News] In the process of rapid development of food packaging design in China in recent decades, we are constantly growing, but at the same time, we are constantly losing. Unconsciously, imported culture has become the mainstream, but China ’s own traditional culture has been eroded by Western culture. Over time, the entire industry has fallen into a dilemma: we have the ability to learn from other people's things, but what we always learn is also the culture of others. The specialty designer Charcot in the concept of "post-modern Chinese food packaging design" in put forward: "always have to do the design has its own insistence, to make their own culture to influence others, rather than blindly accept!"
As the first person to break the " formal " deadlock in the food packaging industry , Mr. Xia Ke dared to put forward the concept of " Chinese post-modern food packaging design " more than ten years ago . Such courage and vision must also be the current situation in many design fields. What the characters can't reach. However, here, some people will be puzzled. What kind of concept is " Chinese post-modern food packaging design " proposed by Mr. Xia Ke ? What is the far-reaching impact on the food packaging industry? So below, let us enter the " Chinese postmodern " in the eyes of specialty design master Xia Ke .
As we all know, the logic of ordinary people gradually develops from a cause to a result, but looking back at the process from the result back, such a thinking orientation can make up for many deficiencies in the process. For many people, this process of reverse thinking is difficult, but Mr. Xia Ke has always regarded such reverse thinking as the correct orientation of his own treatment of things, including " Chinese post-modern food packaging design . "
" Chinese postmodernism is actually a reverse thinking model. We will analyze that with the development of society and the economic restructuring in China, we will certainly gradually begin to affect the world in the future. However, when we in turn start to think about the problem from the results When we want to let China influence the world, what should we do? What should we do? "
Under the influence of traditional Chinese culture from an early age, Mr. Xia Ke has always had a wish that his favorite Chinese culture can be widely spread all over the world. It is precisely because of this original intention that Mr. Xia Ke proposed " Chinese post-modern food packaging design " more than ten years ago . " Of course, this Chinese style is not the traditional Chinese style. After all, society is developing. Since we live in the present, we must adapt to it, and at the same time, we must adapt to the future. The future is in my understanding. It is postmodern. then the 'post-modern Chinese-style' is also resulting, on behalf of the 'modern future'. "
The empty concept may not be understood by most people. In short, the " Chinese post-modern food packaging design " proposed by Mr. Xia Ke is the five thousand years of Chinese culture that we are proud of. Understanding, according to the needs of modern business, interweaving and fusion produce the final packaging, first of all, this packaging conforms to the product itself, and secondly, it also conforms to the current market.
" Zhang Fei Beef is actually the most typical Chinese post-modern style. It looks very traditional. In fact, it is the expression of Chinese post-modern style. We put the traditional element of Chinese culture - Facebook on the packaging, plus our re Only by creation can Zhang Fei's packaging be surprising in the industry. " Besides Zhang Fei, Mr. Xia Ke's cases include Mr. Shan Zhu and Zhang Renfang, regardless of the packaging form or artistic expression The way, the planning method adopted, the applicable scenes, including the mining of ideas, all have the shadow of " Chinese post-modern " .
The concept of " Chinese post-modern food packaging design " proposed by Mr. Xia Ke is committed to keeping China's culture for 5,000 years from being corroded by Western culture. When Chinese and Western cultures collide violently, Chinese culture can still maintain its independence. Some styles can truly go abroad and get the recognition of the world! And we also have reason to believe that under the " Belt and Road " policy guidelines, those Chinese cultures optimized by the " Chinese postmodern " concept can go out faster, face the world, and speak for China!