Is the whole house customization really worrying and saving money?

If you stroll around the home city, you will find that the “full house customization” signboard has become the standard for every brand. When I used to sell sofas, sell cabinets, sell wardrobes, and even decorate, I wanted to occupy every corner of your home.

Is the whole house customization really worrying and saving money?

More and more consumers and friends around us are holding us in the market every day before the decoration. Ask a few rounds: How about the children's room in a certain wardrobe? I want to set up a tatami in a certain cabinet. Do you think it is OK? The furniture company can also put the furniture together for me, so that it will not charge the design fee. If it is too valuable, you will give me a message, can you use it or not?

To be honest, can you use it, how to use it, and it’s really not a small editor who can make a decision or make a decision for the consumer. However, when the "full house customization" is coming, you should really ponder over it.

The whole house big package also tells you "to save your heart and save money"

Do you believe it?

If you are worried about the renovation and buying furniture, someone will stand up and "help you all." Even if you have doubts, you still can't wait to be the "hands-on shopkeeper" station next to the command. Indeed, this is the most worry-free; if you are in a dazzling price, someone provides a full set of products that suit your mind, and there is a "buy more discounts" discount, probably you will sign a contract Hand over the wallet. That's right, it saves money.

On the other hand, these brands that are willing to “big pack”, although almost all of them have done their best in their original fields, it is really difficult to determine whether they have the experience and ability to customize the whole house furniture. In the past few years of customizing fashion, many of our consumers have had a painful experience: a famous brand, measurement, design, and plan, all professional and efficient, to the later stage of installation, size The problem is constant, all kinds of loopholes are numerous, and the factory has been changed back and forth many times without reconciliation; the size of the home is small, and the designer has made a cabinet full of practical reasons. Due to the lack of understanding of the plates by consumers, although the cost of the whole house is not much, it is obvious that a large number of cabinets in the whole house have already overloaded the indoor air, and it is not enough to stay in the taste of one year; cabinets, Wardrobes, TV cabinets, bookcases and wardrobes all come from the same brand. The colors, shapes and materials are all very satisfying to consumers. After the real use of the house, it was discovered that the corner space was not used well. The two doors were always "fighting". The height of the partition was very awkward. A row of lockable drawers was useless... many life-related details It is very disappointing.

It’s not that Xiaobian is alarmist. After the brand is “extreme” in a certain field, appetite and ambition will inevitably become bigger. Even if they think that they are able to make a lot of money, draw pictures, and discuss the business of making a board, but the brand that sells the cloakroom will extend into the living room, but it may not be good at it; selling cabinets from the kitchen to the bedroom, but not professional As for the soft sofas and panel furniture that have been done for more than ten years, I am afraid that I will be responsible for your entire family if I have a senior sales, and it is really scary. In this way, giving home to a brand also means facing greater risks. If the degree of completion is high, it will save a lot of heart. If you catch up with it, it will be equivalent to putting the whole family in.

The "custom" ideal in your heart is what the merchant calls "custom"

Is it the same thing?

In the past, in the past interviews, many people in the industry generally sent us the same view: everything the business is doing now is based on their different definitions of “full house customization”, quotation mode, operation process. Production systems have big and small differences. If you have to get to the bottom, most of them are "pseudo-full house customization."

The word "custom" originated in the apparel industry, so we take the example of a high-end customized suit. The consumer's understanding of customization should be that the fabric, texture, color, style, size, and tailoring are in line with people's pursuit of quality and individuality. At the same time, the length and fatness can be increased or decreased in the later stage. The key point is that consumers are involved in the production process of the product and gain strong personal attributes.

Going to the topic of "full house customization", the consumer's request may not be as fine as a custom suit, but it is also unambiguous. Ms. Chen accepted our interview with a young and old. The same question was thrown to five people in the family, and the answer was surprising. Parents who are over 60 years old hope that furniture will not only be simple and generous, but also not too cumbersome to use. When children are not at home, they can make meals and find things, and life is not too much; Ms. Chen hopes that storage space is as much as possible. The corners of the horns are wasteful. All decorations must be based on good cleaning. They are not fancy, but they must be practical. The shortest requirements of Mr., but the hardest to achieve: no matter how many cabinets, how much money, the products must be environmentally friendly; The 6-year-old son said in a hurry for half an hour - the bed is going to be bunked, the plane is painted on the roof, the car is modeled on the first floor, the robot is placed on the second floor, and there is a desk and computer. , small sofas, there are a lot of drawers to install "secret" ... These are the most real ideas of consumers.

And the business really doesn't think so. The “full house customization” proposed by a home improvement company does not seem to reflect too much consumer-oriented attributes, and more is to bundle the main materials with the finished furniture, thereby lowering the price and saving the budget for the consumers; a panel furniture The brand, by changing the color, scaling, and putting the same design element into the furniture of the bedroom, living room, and study, is more like an upgraded version of a traditional set. When you ask if the table can be made 1 meter 5 in diameter? The answer to the sale may be that we only have two meters of 1 meter and 1 meter. To say who can carefully penetrate into the consumer's home, knowing what the future of each space in the whole house is, what kind of occupation, personality, and hobby people use, understand their living habits and "small problems", sorry, we still I really can't say it.

Give the family to people who don’t live too much to design

How dare you?

Consumers have complained to us all the time. When looking at the store, it looks good. When you talk to the designer, you want to leave in minutes.

Ms. Feng, who loves cooking, has a very high demand for the kitchen. When she renovated her new home, she chose a professional cabinet with a good reputation. However, only after the renderings, Miss Feng was crazy. “In the chat process, I found this designer going out at 7 o'clock every day, arriving at 9 o'clock in the evening, basically no weekend, eating three meals outside. Indeed, I can understand the work, but I have not been in the kitchen for three or five years. I, who may have lack of communication with my family, have designed the most interactive and warmest space for me. I can't accept it."

In the process of visiting the market, we found that the “out of house customization” service broke out, and many of the sales transformations that have been done for ten years have become designers. Some of them used to deal with the bedroom and used the water and electricity of the kitchen as their main business. You must know that design is really not a good thing, professional birth, skill training, life experience, one can not be less. If you think that the cabinets only need to draw a water and electricity map, the wardrobe only needs to distribute a few partitions and drawers. If the shoe cabinets are big enough and deep enough, these are customized. Does the merchant's money not make it too easy?

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