[China Packaging Network News] The ready-to-drink beverage market ushered in heavy innovative products, twisted caps, hot drinks within 2 minutes, to enjoy a cup of hot drinks anytime, anywhere in the cold wind now seems to add a little bit of mood Warmth. This self-heating black technology also won the favor of Walter Robb, the former co-CEO of Whole Foods.
Walter Robb squandered $10 million in severance payments after resigning from the end of last year at the end of last year. He recently invested in a high-profile investment in the company called HeatGenie's self-heating beverage technology company and also agreed to serve on the company's board of directors. With Walter's many years of experience and unique perspectives in the fast-food and beverage industry, his investment has been reaped. HeatGenie will inevitably possess heavy technology and be fully emboldened. This also means that HeatGenie will soon complete product development and will enter the ready-to-drink market next year.
Today, Foodaily reveals the secrets of HeatGenie's self-heating technology.
HeatGenie's self-heating technology is based on a heating device installed on the body of the beverage can and the bottle body. Consumers twist the bottle cap by 45 degrees and the self-heating device starts to activate the heating system. The liquid in the tank is within 2 minutes. After being heated, the success rate is 100%. Continue to twist the bottle cover 45 degrees, you can open the lid and enjoy a cup of just a good hot drink ~
It is safe and convenient to use, and the passive thermal control system in the device can stably dissipate thermal energy into the package. At the same time, the surface of the heating device will not exceed the specified maximum temperature to ensure that consumers will not be burned.
Foodaily understands that this heating device only occupies 10% of the overall volume, weighs only 1.3 ounces, and is light and compact, enhancing the consumer's experience; the metal materials used for production are also the same as the beverage cans and can be recycled 100%, which is beneficial to control. Cost, and can be applied to almost any beverage, coffee, tea, hot chocolate, sake, instant soup, and even drinking water can be used for a wide range of uses, so far it is the most friendly to drink manufacturers and consumers. Thermal equipment products.
What kind of black technology is hidden behind such a product?
Unlike conventional self-heating devices that use quicklime to generate water and heat, HeatGenie's self-heating equipment uses two excellent solids, aluminum and silica, which react chemically to release large amounts of heat when the two are in intimately mixed powders. This is the heat source of HeatGenie.
Aluminum, which ranks third in the earth's crust, weighs about 8% of the earth's crust and is very rich. However, due to the fact that aluminum is a very active element, it is usually present in the form of a compound, the most common being alumina. The oxidation of aluminum produces a large amount of heat, and silicon dioxide is the source of oxygen that HeatGenie provides to aluminum.
Substances that are hot have been found, but precise control of the heating process is not an easy task. HeatGenie has also developed techniques for precisely controlling oxidation reactions that produce heat energy safely and efficiently. The heater is a thermo-mechanical device that, when activated, generates a local hot spot on the surface of the fuel, then the oxidation reaction begins and heat is generated; when the fuel is depleted, the heating process stops.
In addition, the heating characteristics of different types of beverages are not the same, for example, the heating of coffee is certainly faster than the thick drinking soup, HeatGenie's heating device also takes this into consideration, for the precise planning of fuel mixing, accurate calibration Heat and heat released into the beverage.
â–² Contrast to the common calorific principle of quicklime, HeatGenie has significant advantages
Solve the pain points: In cold weather, hot drinks become just needed
In cold weather, for the average consumer, the hot drinks just needed are either purchased in the chain stores or in the convenience store’s incubator, or they can be heated by themselves or in the water, and the hot drinks at anytime and anywhere do not seem to be so easy to accomplish.
HeatGenie's technology solves this pain point. Brendan Coffey, who developed this technology, is a chemical engineer who has worked in the battery industry for many years. He is also the co-founder and chief product officer (CPO) of HeatGenie. He also envisions it. This type of heat-generating equipment has been used in FMCG and beverage products.
HeatGenie, established in 2009, is an innovator in the development of convenient packaging technology. Currently, it is dedicated to providing safe, convenient and self-heating innovative technologies for the packaged food market, enabling consumers to enjoy hot drinks anytime anywhere on the road.
In fact, HeatGenie has almost no real competition on self-heating equipment. Early self-heating beverage equipment used too much container space, had a high failure rate, and was essentially non-scaled. HeatGenie has its own way, and its solid-state packaging technology makes the device only account for 10% of the entire package volume, has stable heat, is very portable, and has a good consumer experience.
Consumers have always favored automatic heating beverages, and brand owners know it well.
Nestlé had developed a self-heating product called Nescafe Hot When You Want as early as 2001, but after market tests, the jar was found to be malfunctioning in cold weather, and the heat is not enough; and the device occupies a large volume of containers, consumers It was very disappointing to find only 7 ounces of coffee in an 11 ounce container. Therefore, in the end, Nestlé also gave up this product a year later.
â–²The heat generator is too large and the unstable Nescafe Hot When You Want
Broad market prospects
According to HeatGenie's president and CEO Mark Turner, HeatGenie is currently negotiating with a number of large global brands and plans to empower them with technology that will be used in the beverage product line. This self-heating technology has only increased the cost of products in the retail channel by 1 to 1.5 US dollars, but as the global consumption upgrades intensify, consumers are willing to pay higher prices for a better product experience. HeatGenie has conducted some tests to test the water, and it is expected that American consumers will gradually become accustomed to self-heating cans.
In Asia, especially Japanese consumers, who have been drinking canned hot coffee and hot tea for 20 years, street-wide vending machines are plugged in all day long. From the perspective of Japanese consumers, self-heating drinks are This is no different. In the United States, people are accustomed to drinking canned and bottled beverages. The habit of drinking hot drinks may not be the same, but they still have a market that can be explored.
“The Millennials are particularly concerned with innovative and high-end products, and are therefore the core target groups of HeatGenie. They have the ability to spend, waiting for our technology to improve and enter the market. The team has the help of Walter Robb et al. We will also see our products available.†Turner revealed that at present, the HeatGenie products are in the final stage of perfection and will be unveiled in the fast-food beverage market next year. The company will release a series of announcements on products in 2018.
Starbucks, McDonald's and 7-Eleven brands are famous for tea and coffee. People are also happy to bring these drinks on the way to work or on the other way to taste, and self-heating equipment will also have a huge impact on these c-side shops. New competitors may reduce the frequency with which people occasionally visit to buy drinks, further affecting their overall sales.
For beverage brands such as Coca-Cola, Pepsi, Nestle, etc., the self-heating technology also provides new opportunities for them. Warm-street drinks can be enjoyed without twisting the bottle lid without relying on a fixed warm drink box. Out of a full understanding of the food and beverage industry and some foreshadows about the layout of other competitors, Robb, who has taken a back seat, has an insight into the opportunities of self-heating drinks and is naturally at ease. We will also wait and see if the self-heating technology in the beverage industry can ignite the fire of the prairie fire.