Demystifying the first VR bookstore in China: There is really "Yan Ruyu" in the book.
After sweeping through the two areas of gaming and entertainment, VR launched an offensive against the cultural field.
Before starting today's topic, Xiao Bian first reported two things to everyone: First, on the evening of December 30, 2016, the long-awaited Faye Wong "Fantasy Music" concert was held as scheduled. In addition to the controversy over the high-priced tickets, the concert also attracted 88,000 people from the micro whale VR APP to watch the VR live broadcast data. Second, the same day, Shanghai Jiaotong University Press physical bookstore pioneered the VR "read tunnel" The opening of the opening ceremony.
This is a 3.0 version of the innovative bookstore that is positioned in "Good Book + Coffee + VR + Culture = Happy". The hot VR technology has also been introduced. In the future, readers can enter the virtual bookstore to read books and buy books through VR devices. The VR Book Showroom “gets rid of the paper form of traditional books, reads stereoscopic readings, and even “walks into†the context of the book, interacting with the people and objects in the book in real time.
At this point, the station is thinking, even the concerts in the days are now relying on VR popularity. Is it VR too hot or the stars themselves will be too angry? And VR was moved into the bookstore, and whether it can save the current situation of the dying physical bookstore For a long time, technology has always tried to marry the tradition, especially VR. According to the current situation, in addition to occupying the two major maps of entertainment and games, the cultural industry may also be reduced to its sphere of influence.
So, what kind of scene will the cultural industry encounter with VR?
To answer this question, you can't help but mention some subdivisions, such as movies, paintings, travel, books, exhibitions, museums, and ideas. Overall, if VR is widely used in these areas, the following reactions will occur.
Reading thousands of books without having to travel thousands of miles
As we all know, the medium of cultural communication is mainly the flow of people. This is a two-way process, that is, people can spread the cultural content they carry, or bring back the information they receive. With the development of science and technology to this day, the way of interpersonal communication has also undergone tremendous changes. The knowledge that was originally needed to travel thousands of miles may become very easy to touch due to the development of VR technology.
This aspect is represented by the rise of VR tourism and VR museums. In these two areas that have always required visitors to visit in order to gain a deep experience, VR presents the viewing experience directly to people, which saves people from rushing and saves resources.
At present, all major museums have begun to layout in this area, and the dilemma is nothing more than the improvement of content production and the optimization of hardware equipment performance. It is worth mentioning that VR technology can restore the damaged cultural relics, so many of the museum's collection of defective exhibits will be given a new life by VR.
In contrast, VR tourism is more focused on providing visitors with a macro-like scene similar to the initial experience. This is because the current VR travel content is mostly based on panoramic aerial photography, which leads to insufficient performance of the details of the scenic spot. Of course, this is also determined by the huge footprint of the scenic spot. Moreover, the content of an attraction is not only beautiful scenery, but also local customs, it is really necessary for visitors to experience it on the spot. However, for many additional programs for travel, VR can make a big difference. For example, many online travel platforms have launched VR online selection services, allowing visitors to experience the accommodations on their own journey.
There is a lot of Yan Ruyu in the book.
Today, when the traditional book industry is increasingly depressed, content is king and it is still an irrefutable truth. With the help of VR technology, the content of the book is presented in a story-based three-dimensional scene, which is a wise move to save the industry from dying. For example, the "Read Tunnel" library mentioned in the previous article, which uses VR technology to restore the story scene and character image in the book content, and let the readers participate in it, subverts the traditional reading experience, will undoubtedly make the book The mode of cultural communication is moving in a new direction.
By extension, because the age of the readers is very large, the educational significance of the book can be icing on the cake. For example, children's books, through VR technology to bring children into a dreamlike virtual scene, the knowledge of children's knowledge is naturally more profound than simply reading paper books. For example, in the news industry, for many hot topics, VR technology integrates text reports, news scenes and related documentaries, and the shock to readers is quite huge.
However, the process of the book industry as a development direction may have to go through many difficulties. The direct reason is that in the face of the vast collection of books, VR can only be a small part of the classic works for their own transformation, even if measured by this standard, the financial and material resources invested can not be underestimated. Of course, using this as a starting point to invigorate the development of the industry is a completely correct and correct move.
Desperate fingertips
In 2016, Google introduced a VR painting application based on the HTC Vive helmet, TiltBrush. It is said that this is a VR version of the PS. Users use the software, do not need brushes and paints, just create a painting by “walking and dancing†in the air!
Coincidentally, Oculus also launched the VR painting application Quill, an art creation tool designed for virtual reality and motion controllers, which is free for all Touch users. Later, Oculus also produced a series of tutorial videos for the beginners who used Quill.
In other words, with VR technology, whether you have a talent for painting, you can freely release your painting desires in a virtual space without the need for paper, brushes, artboards, and professional teachers.
All in all, when VR has swept the game industry and the entertainment industry, its pace in the cultural world may slow down. After all, the leisure and recreational nature of this technology will not be changed in a short period of time. However, it is rainy, and now the entire cultural industry has extended an olive branch to VR. What we can do is to take advantage of the trend and welcome the trend.
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