It is reported that “China’s online catering and food delivery industry has a market size of 166.24 billion yuan in 2016, with a growth rate of 33.0%. It is expected that the market size will reach 204.56 billion yuan in 2017, and the user scale will reach 301 million people.†2017, Ai Media Consulting released In the first half of the year, China Online Catering and Takeout Industry Research Report showed.
According to the statistics of AiMedia Consulting, 42.4% of the online catering take-out users had encountered the goods during the ordering process, and did not reach the delivery staff to click, send the goods, and miss the meal. Among them, 68.4% chose to complain to the platform, and the satisfaction rate of the complaint was 55.9%.
During the peak meal period, the merchants received too many take-out orders, which required frequent switching of orders from outside platforms, frequent missed orders and missed meals, and severely reduced consumer satisfaction and loyalty to merchants, resulting in customer churn. . Take-out merchants urgently need a product that can aggregate hungry, US group take-out, Baidu take-out and other mainstream take-out platforms and can meet different payment needs of consumers, to reduce labor costs and improve operational efficiency.
"Star POS" timely launch of the "orders come" not only aggregated hungry, US group take-out, Baidu take-out and other mainstream take-out platforms, merchants only need one authorization to achieve unified background management, thus eliminating the need to frequently switch the take-out platform The trouble is solved, and the smart order-sending function is developed for the problem of the merchants removing the bills. When the merchants perform the acquiring service in the star POS terminal, the merchant can automatically delay the order-taking task, and the automatic order-taking will be performed after the current acquiring business is completed.
Intimate design of a "suspended ball" all take-out order information will appear in the small window, ensuring that merchants can see all orders in a timely and effective manner.
In terms of food management, merchants can freely edit the variety of dishes, prices and other parameters, and can synchronize to the major platforms with one click.
“Order is coming†also introduces data analysis function. Merchants can use the visualized report to manage the data of multiple take-out platforms in a unified manner, and can search and compare the sales data of each take-out platform according to the platform and date, which is convenient for merchants. Adjust the promotion strategy and promotion of different take-out platforms at any time.
Since the launch of the order in June this year, it has been widely favored by merchants, and the installed capacity is increasing day by day. In order to facilitate the rapid application and opening of the merchants, the latest version of the “order is coming†has been opened for manual review by users. Upgrade to automatic audit, the user's application for opening the background audit has improved by 50%, and the opening can be completed within 2 hours. This version also optimizes the "floating ball" feature, which allows merchants to switch application pages back and forth.
In the future, “Star POS†will continue to deeply explore the needs of merchants, continuously optimize “order-to-order†products, improve the operational efficiency of shops, and help merchants retain customers and increase turnover.
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