How to package packaging for infant formula?
At present, there are dozens of types of infant milk powder in the Chinese market. Most of the leading mid-to-high-end markets are foreign brands such as Mead Johnson, Abbott, Wyeth, etc.; domestic brands only have a place in the low-end market. However, there is not much difference between the domestic milk powder and the nutrients and production technology of most foreign milk powders, but there is a certain gap in the packaging design of the products.
Foreign brands of infant milk powder in the packaging design, more advocating simple style - bright large color block performance, clear segment and brand, product name labeling, highlighting the selling point appeal and lighting treatment of details. The packaging design of some domestic milk powder is not insufficient affinity, that is, the segment is not clear enough, it is difficult to get the recognition of consumers.
According to the packaging characteristics of infant milk powder, the following aspects should be noted in the specific packaging design:
1. Analysis of the conspicuousness of the segment
When a young mother walks to the shelf of milk powder, she first considers which stage of the milk powder the baby should drink now. Therefore, the infant milk powder packaging design must first clearly and directly mark the segment, so that the consumer can see the segment identification in the shortest time. In addition to the clear and intuitive "1, 2, 3" segment identification, you can also use the color to segment the position, such as Abbott milk powder for a sky blue, two for green, and three for dark blue. At present, most of the infant milk powder packaging designs on the market recognize the importance of the segment identification, and the segment identification is more recognizable.
2, "main vision" analysis
Infant milk powder must be considered for display when it is displayed on the shelf. Whether it's bagged milk powder or canned milk powder, the design of the front facade graphics and text of the package is important. In the packaging design of infant formula, “main vision†is often used to attract consumers' attention. For example, Wyeth's cartoon combination, Nestle's cartoon bear, and Abbott's cartoon design, these packages reflect the product's association with infants and toddlers. The packaging design of “main vision†is one of the focuses of infant milk powder packaging.
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