Digital printing has effectively compensated for the defects and shortcomings of offset printing brushes by virtue of its strong individuality and on-demand printing, and has therefore been favored by more and more industries.
Users with credit cards will receive regular credit card consumption notices sent by the issuing bank. At the end of each month, users of China Mobile or other telecom operators will also receive consumption notices from operators. These notices not only have the names of everyone, but also different consumer details; there are also many personalized advertisements. Tens of millions of consumer users in the communications or financial industry, these personalized color prints have undoubtedly become a media with a huge membership, and each media also has personalized content, which is the traditional offset printing It can't be done anyway. The technical support behind it is the digital printing technology that has become popular in recent years.
In fact, this is the latest development of the traditional corporate direct mail business, and the new digital printing technology has greatly satisfied the demand for personalized printing of corporate direct mail. On November 15th, at the "2008 China International All-India Exhibition" held in Shanghai, the printing equipment suppliers from all over the country, including some traditional IT companies, such as Fuji Xerox, Hewlett-Packard, Epson, etc. Digital printing equipment providers are demonstrating the latest digital printing technologies and products, as well as new business models that leverage digital printing technology.
At present, digital printing has effectively compensated for the defects and shortcomings of offset printing by virtue of its strong individuality and on-demand printing. It has also been favored by more and more industries, and many traditional printing companies have also stepped into the field of digital printing. At this All India show, Fuji Xerox demonstrated a hybrid workflow solution. The program realizes the unified color management of digital printing equipment and traditional offset printing machine, so that the digital color of the front end can be expressed by digital printing or traditional offset printing, thereby achieving a completely consistent output color and becoming a printing enterprise. Preferred option.
Although the cost of a single sheet of digital printing is higher than that of a conventional offset printing, digital printing has no printing limit, and its cost advantage and flexibility are far greater than traditional offset printing when printing various personalized applications. However, the irreplaceable advantages of traditional offset printing will make digital printing and traditional offset printing a good complement. With the continuous improvement of digital printing technology and the continuous reduction of costs, digital technology will become more and more widely used in the printing field.
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