Mobile intelligent POS machine becomes an important entrance to O2O


With the "Internet +" deepening into the traditional industry, the Internet of Things technology is becoming more and more mature. Whether it is the retail industry or the catering industry, it will usher in a good opportunity for transformation and evolve towards a more intelligent, interactive and integrated direction. As a key entry point for O2O and an important medium for realizing “networked virtual stores”, smart POS machines, digital signage and smart vending machines will play an important role in the offline expansion of e-commerce platforms and the online penetration of physical retail.

Whether it is the traditional retail industry or the catering industry, an important part is the cash register. In the past, in addition to cash, the cashier was more often implemented using traditional POS machines. Today, the intelligent POS machine not only largely replaces the traditional pos machine, but also gradually becomes the link between the store and the Internet consumers.

In the O2O mode, there are many entrances, and the intelligent POS machine is one of the special ones. On the one hand, by carrying the cash register function of the store, the intelligent POS machine becomes an indispensable basic equipment for the store. On the other hand, the smart POS machine has more potential functions than the payment of the cash register due to its intelligence, so that it can be compared with the store. Development is tied together.

At present, the smart POS machine field has smart cash register products such as Wangpu Gang, Aikeshi, Keruyun and Poynt. Among them, the most intelligent cloud POS cash register in China, which is launched by Silver Box, has won the favor of merchants. With a large market share, many merchants and other significant market advantages.

Compared with the general intelligent POS machine, the difference between the silver box and the POS is that it not only has multiple functions such as mobile payment, cloud data analysis, order taking, verification and cross-industry alliance, but also an Internet-based merchant. Intelligent terminal, a new POS for merchants to realize intelligent, Internet and big data management

In the fast-paced Internet era, the collection is faster, and the silver box Baocheng has launched the smart cloud POS cash register, and the most convenient and easy-to-use merchant cash register. The product is a platform-based way for merchants to access Alipay, WeChat , Tao Tao, Mei Tuan and other peripheral platforms of the "cloud POS" cash register products (no need to do system docking with each merchant). Silver box POS cash register can better help merchants manage stores. Merchants can view the transactions in the store from time to time (WEB background page, APP), download products from the shelves, modify product information and prices, adjust store promotions and product display positions. Merchants can also combine the "big data" and "different alliances" provided by the silver box platform (combined with weather, consumer tastes, crowd changes, etc.) to make accurate user behavior analysis and product recommendations, or "in the next few days (or Periodically) to the store consumer's behavior pre-judgment, timely adjustment of the store's discount promotions or dishes.

For smart POS machines, what merchants need is not a simple replacement for paying cashier devices, but a revolutionary storm based on smart POS devices.

Payment is just one of many scenarios, and jumping out of the payment to make the terminal is more important than doing the terminal around the payment. The practice of silver box Baocheng is more like letting payment settlement not end, but just starting, and thus making the smart POS machine not a simple settlement device, but an entry and marketing tool.

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Foshan Aussie Hcl Furniture Co., Ltd. , https://www.hclexport.com