Advertising printing knowledge

On July 1st, the Third Meeting of the Sixth Council of Printing Machinery Branch and the Seminar on Printing Machinery Industry Development were held in the conference room on the fourth floor of Beijing Oriental Hotel. The conference was hosted by the Printing and Printing Equipment and Equipment Industry Association Printing Machinery Branch and co-organized by today's Printing and Magazines. More than 70 representatives from printers and industry leaders, experts and media from all over the country came to the conference. This article will introduce you to advertising printing knowledge. .


After the design is completed, the graphic design will show the work by printing. Whether this process is going smoothly depends on whether the manuscript of the design meets the requirements of printing knowledge and can be printed perfectly. In practice, because the designer's printing practice is not enough, many times when the work is submitted to the printing house, the work is returned because it cannot meet the production requirements.


At this time, they always thought that the printing factory had a problem, and they did not doubt whether it was caused by their lack of printing knowledge. Because they don't know that different papers, different inks, and different printers make different prints. Undoubtedly, these are caused by the lack of printing practices and insufficient understanding of the printing process. It can be seen that it is very important to master certain printing knowledge and implement certain printing practices.


In 2017, the printing industry will continue to carry out the survival of the fittest. This survival of the fittest is both a challenge and an opportunity. As a result of the survival of the fittest, the number of printing companies and printing machine manufacturing enterprises is getting smaller and smaller, but the enterprises under the “remaining” will become larger and larger. At present, the offset press market has been severely saturated. Some enterprises have turned to the packaging and digital markets, and the market for offset presses will become smaller and smaller, but it is certain that this market will not die. .

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