Combining the current tea industry structure and the panoramic view of the whole industry chain, deconstructing the current status and trends of tea packaging design industry at home and abroad, analyzing the differences in Chinese and foreign tea packaging design, and exploring how to innovate packaging design to open up a new pattern for tea enterprises. This article will introduce packaging for you. Design elements.
For the product, packaging design is the main link in the market to become the product exchange. It effectively increases the added value of the product through the packaging design of the product. In the packaging design, the use of the picture should not be copied directly, but the designer needs to be creatively adjusted and changed according to the traditional picture, so that the modern concept can be integrated into it, so that it can better conform to the characteristics of the product and improve the packaging. The human value of the design.
Beautiful packaging design can quickly attract consumers' attention, and packaging design has become one of the important ways for merchants to conduct marketing activities. The business philosophy and design style reflected in the packaging design also affect the position of the company in the hearts of consumers. A good company will produce goods of guaranteed quality, and the packaging design of the goods will also benefit the survival and development of the company.
The famous "7-second law" of the American marketing industry has clearly told us that consumers will decide the willingness to purchase goods within 7 seconds. The first impression directly determines the consumer's interest in the product, and then triggers the function, quality, and The price and other concerns, because this is an eyeball economy era. At the same time, under the current consumption upgrade trend, people are no longer sensitive to price, but instead pursue more quality and emotional experience. They are more willing to pay for the brand premium, paying for the sentimental and cultural personalized packaging design, because this is a Differentiation needs dominate the era of market consumption.
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