As the popularity of online second-hand online trading platforms increases, the traditional second-hand physical trading market has gradually been replaced. However, up to now, there is no online second-hand furniture trading platform for buyers and sellers of second-hand furniture that can provide services to meet the needs of both parties such as cleaning, storage, and transportation.
[market situation]
Emerging online second-hand furniture market is booming
Many households seem to have a few old furniture that are left untouched and abandoned. In addition to the possibility of delaying the process of buying new furniture, for those who are moving, how to deal with old furniture in a short time is even more important. problem. In addition, there are still some people who are looking for low-priced second-hand furniture, such as renters. For another example, the Journal has investigated the access of infants and children to furniture. Some parents are very fond of cribs and cots used by others. The first is that “children don’t have to use them for a long time, and they only buy it. It is not worthwhile. Second, because it is not new, it does not have to be used to "distinguish people." It is even more reassuring about the environmental protection of other people's household items.
Referring to searching for used furniture, many people think of the traditional flea market first. Rethinking the once-famous Caihu Yingcheng South Flea Market, covering an area of ​​20,000 square meters, three sales halls, and open-air booths of nearly 1,000, where once used to be one of the largest flea market in Beijing, but it was in 2012. Closed in April of this year, it has left the stage of history. Taking this as a representative, there are many similar junky markets that are either closed down or are preparing to move out.
But consumers do not lack the means to trade used furniture. In recent years, the popular internet economy has brought about the online second-hand goods market. According to report, the current domestic emerging online second-hand furniture buying and selling platform that gathers more popularity includes the market of Jiji.com, the online second-hand market of 58 cities, and Taobao.com's second-hand and its mobile phone client. It is said that in the mobile phone APP "free fish", more than 100,000 idle items are sold every day.
[mode analysis]
Online second-hand platform enrichment "Internet thinking"
What is "Internet thinking" in the end? The so-called essence of Internet thinking on the Internet is summarized in no less than ten, or even more, and it is inconvenient for readers to comprehend. Beijing Evening News’s “Home Weekly†reporter recently heard from Mr. Li, a senior marketing expert of a company. He concisely summarized the nature of Internet thinking as three major changes in channels, behaviors, and resources, and could apply this practice to business. under construction. In other words, the Internet has built a platform to replace the previous pipeline transport and promoted communication; the Internet has targeted understanding of the buyer’s needs through interactive activities, replacing the previous seller’s subjective one-way delivery service; the Internet has allowed Fengyi’s resources to replace the scarcity of the past. Information, grab people's vision.
Therefore, building a platform that can provide effective interaction and massive resources is the practice of Internet thinking. Concerned about the online second-hand furniture market, the reporter observed that whether it is a market, 58 or Taobao second-hand, free registration, free posts, no sellers and buyers are charged any intermediary costs, unless the seller requires Zhiding made posts only need to pay .
Analysts pointed out that this is a website that uses multiple channels to earn popularity and earn traffic. The goal is to attract and seize customers, increase customer stickiness, and “introduce†other intermediary fee-based products for such lifestyle information websites. At the same time, this type of “VIP value-added serviceâ€, which is often referred to as the top ranking for charging information, can also be seen on the profitability point of advertising fees for such platforms.
Take the Taobao second-hand market as an example. In terms of platform security, the platform requires that second-hand sellers must have real-name authentication, upload ID cards through the Internet, and verify the membership information and bank account information through the platform; the buyer must initiate the transaction and the payment must be paid by the platform. The provided third-party guarantees are kept in advance, after the inspection, the payment is confirmed to the seller's account. This is to prevent the sellers of dishonest sellers from requesting direct remittances and the occurrence of both goods and goods.
In contrast, the reporter recently visited a flea market in Shantou area. Compared with the traditional second-hand furniture trading entity market, the reporter found that the online second-hand furniture trading platform is characterized by the absence of middlemen, allowing buyers and sellers to directly communicate through the Internet. For both buyers and sellers of second-hand furniture, both parties have benefited from the elimination of the link that the dumping party sells to third parties at lower prices and the demand side purchases from third parties at higher prices. However, from the perspective of the traditional second-hand furniture industry, the second-hand furniture space is no longer necessary. The dealers responsible for buying and selling are thus “unemployedâ€, and even the small businesses specialized in handling the delivery business at the entrance to the flea market are also It can be replaced by professional logistics express companies that can transport large items.
The reporter searched on the Internet and found that there were other types of "used furniture networks" on the market, such as companies that promoted through the Internet and specialized in recycling Office Furniture. Their main goal was to sell again. The reporter called and learned that this company has established cooperative relationships with some domestic and foreign large and medium-sized enterprises, collected branded second-hand office furniture, repaired and maintained the recycled products, provided furniture placement design, cleaning, delivery, installation, and after-sales services. . According to the company’s staff, similar companies are committed to recycling, sales, leasing, dismantling, storage, renovation and renovation of used second-hand furniture, and are sold again through secondary channels. The company currently does not involve civil furniture or small businesses. The reason is "too much trouble." An analysis of a home furnishing industry believes that this model is similar to a distribution service provider, not a business-to-business intermediary platform model, and therefore does not have the “face to face†platform-based thinking of the Internet. Currently, there are a few traders who specialize in this field on the market. .
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