Home improvement design trend forecast

Modern urban life makes people's requirements for the home environment not only comfortable, warm and practical, but also the pursuit of good home life and the pursuit of high quality home taste. Furniture design is not only a kind of life pragmatism or space beautification, but also a reflection of people's life mentality and quality of life pursuit.


On September 7th, 2011, on the opening day of the 28th Guangzhou (International) Furniture Fair, SouFun Home Network cooperated with the elite designers in the industry to watch the treasure hunt and open the forum, and select the popular products and more dynamic ways with a more professional eye. Integrate into the exhibition site and experience the trend of furniture design with a more intuitive attitude! The designers spoke freely on the forum and shared their experiences in the Guangzhou Furniture Fair. They made a unique prediction on the trend of furniture design this year.

Trend 1: The overall home is simple and modern, becoming the mainstream of fashion

In the past two years, the trend of home decoration has been transferred from kitchen and bathroom to furniture, which has directly created a new fashion darling - simple furniture. It standardizes the components of the panel, the flexible individualized design and the convenience of free combination to meet the needs of modern home life.

In the past, the design of simple flat and spacers has become obsolete, and the wooden textures that emphasize three-dimensionality and brand style will be popular. The furniture itself attracts the eyes of the consumers with a flat surface. If the wooden texture makes it three-dimensional, it will be more vivid and eye-catching, and this effect is mainly achieved through a clever combination of different materials.

Three major conjectures in the design trend of the furniture home improvement industry bring a new season of popular style

The simplification of the design is a popular trend conveyed by the Guangzhou International Furniture Fair. Of course, this kind of simplicity is not empty and simple, but a strong sense of design. Zhang Tangjun, director of network marketing of Xingyi Decoration, believes that the boundaries of style are becoming more and more vague. For the age class, the European and Chinese styles are now simple, and there are many owners who don’t know what style they like. Like Chinese, he likes European style. At this time, the designer needs to be guided by the side, and the designer is divided into two types. The first one is to realize the hobby of the owner. Second, explore the owners' hobbies. Therefore, the role of designers in this industry is growing. Some owners don't know what style they like, so it's up to the designer to help him position himself.

Trend 2: Design is very important, neoclassical, postmodern

When the trend of Chinese furniture is truly influential, you will find that this industry will be very different from the current situation we are in. What is the current status of us? This is an industry that can't be popular. Designers want to make fashion. Consumers want to be popular models. Everyone is busy with fashion, new brands are born, new products are listed, magazines are read, and home shopping malls are visited. I like it, I bought it, I used it, I changed it... In the record book of furniture for the past 10 years, all kinds of products are still appearing in the industry.

As a furniture dealer, during the annual exhibition, they have racked their brains to show their own "eyes of fire" and hope to find a product suitable for their own development from the exhibition. However, for just a few days of exhibitions, we can only effectively grasp the trend from the product. From the above analysis and market observation, we can easily find that the neo-classical market has matured and post-modern products are sprouting. On the surface, postmodernity should be a trend. However, according to the trend of different industries, it takes more than two years from germination to popularization. For furniture products, the real trend is to adapt to the market.

Nowadays, more and more owners feel that the current styles are more diverse, including the needs of various styles such as post-modern, neo-classical, and simple modern. Star Art Decoration Guangzhou Headquarters expert designer Jiang Wenfeng recently contacted some customers who have more requirements for postmodern. "Because these customers are relatively high-end, they often travel in other cities, or they often go abroad, they will find Some of the high-end hotels, he hopes that his decoration can also achieve this comfort, this is our design when considering the needs of customers, making it more comfortable, lower-key luxury atmosphere, the current customer More style."

Trend 3: Environmental + Fashion = Furniture Trends

Furniture fashion design is the “selling point” for the promotion of many furniture brands. In the past, people thought that furniture can be used as long as it is good-looking and cheap. Now, we must first pay attention to whether it is environmentally friendly. More than 90% of children's rooms have indoor pollution problems, of which 95.3% of children's rooms are over-standard, and 24.8% of children's rooms are benzene-exceeded. The main culprit of all these is "furniture." “Green furniture without pollution is inevitably favored,” an industry insider said.

"Under the impact of the financial crisis, the furniture industry has reached a crossroads, is to continue to maintain the traditional sales model and production standards, or to seek new market breakthroughs based on the transformation of consumer views, it is worthy of the furniture companies to ponder." Some experts believe that Green homes with green furniture as the mainstay are undoubtedly a breakthrough.

In daily life, people began to refuse plastic tableware, walk more and drive less, and do more outdoor activities. In the home furnishing industry, furniture and building materials companies have incorporated low-carbon and environmentally-friendly green into the way of operation, and the decoration company has also promoted the concept of low-carbon and environmentally-friendly home. In 2011, people will pay more attention to the concept of low carbon and environmental protection. Low carbon will still be the development trend of the furniture industry in 2011. Whether it is furniture and building materials enterprises or home improvement companies, the concept of low carbon must penetrate every aspect of production, sales and after-sales, even in every detail. The opportunity to survive in the 2011 home battlefield.

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