Furniture Association Zhang Bingbing: The price of Ming code leads the rational consumption of ordinary people
[Reporter]: Zhang Dong, hello! Many people said that Chinese furniture experienced a very depressed year last year, because this year there are guaranteed houses, and I hope to give China a strong heart. There are still many people who say that 2012 is a trough.
Safe housing allows companies to understand the market and R&D
[Zhang Bingbing]: Many problems must be dialectical. Safe housing is a good thing. The European debt crisis and prevention and control have a certain impact on furniture sales, not only furniture, including building materials and real estate, stock market, but it makes enterprises more mature. Enterprises know how to reduce costs and do value-added services in the production process; they are more suitable for current consumer demand and diversification in product development.
The introduction of affordable housing, including the introduction of affordable housing, is a small and medium-sized apartment, this consumer group is very large. How to do the service and pricing of products for them? In fact, China has many potential markets and hard consumer markets. From now on is the age of marriage peaks, marriage is definitely to buy furniture, this is hard consumption.
Zhang Bingbing, Vice Chairman of China Furniture Association
Therefore, each enterprise is able to identify its own positioning, what are my consumer groups, and then the main development in this process. In terms of education, there are now many children and fewer kindergartens. This is also a potential market. These places are more demanding high-end intelligent products, companies need to adjust the market, find their own positioning.
Enterprise clear code leads the ordinary people to rational consumption
[Reporter]: What do you think about the activities of the clear price?
[Zhang Bingbing]: This initiative is good, so that consumers can actually consume.
Different people have different consumption needs, different incomes, different requirements, and should make the people feel value for money. For example, I buy a villa, where do I buy villa furniture materials? Why is there such a high price? If I am a normal consumer group, I am a guaranteed housing, you must first meet the basic living requirements.
In addition, there are requirements for the environmental protection of products. It cannot be said that my price is low and the standard of products cannot be achieved. Ordinary people do not understand, but companies must lead rational consumption, so that the money spent by ordinary people is worthwhile. Just like buying LV bags and watches, I spend this money valuable, I am willing to spend this money.
Sometimes, in the process of buying, he does not understand the performance and cost performance of the product. Some products do have false prices, so the brand companies are required to start not only from me, but also to ensure the consumer's interests to complete the marketing.
[Reporter]: What you said just now means that the actual price is the value of returning furniture to its own value?
[Zhang Bingbing]: It is the same as buying clothes. Why are cashmere sweaters and sweaters different in value? Because it has its own characteristics. Of course, some furniture is made with the content of craft design. For example, furniture made in Italy is made by one house and one kitchen.
We are now in the era of big industry, and gradually become a people-oriented, environmentally friendly design. In the past, it was called alive, and now it is called a lifestyle. You see the feeling of the exhibition, and personalization and fashion have arrived.
This is a very good opportunity, but confidence is more important than anything. If the boss has no confidence and ideas, it may be that the company will take some detours in the future development. In addition, companies must also understand the relevant policies of the country.
[Reporter]: Ok, thank you very much for accepting our interview today.
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