Affected by the "Da Vinci" incident, "Yang" brand furniture sales plummeted. At the same time, many consumers who love "foreign" furniture are also at a loss, and I don't know how to buy genuine "foreign" furniture -
High-end furniture market
Into the provincial homes of the major home stores, in the high-end furniture floor can be seen everywhere or magnificent, or warm and pleasant, or retro-style Western-style furniture. Of course, in order to match these full-flavoured furniture, the manufacturer has given a variety of foreign names to the "foreign" furniture. The store's decorative style, logo, and billboards are all full of European and American style elements. “The styles of our products belong to European classical style, but their origin is Guangdong.†At noon on July 25, in a high-end home store on the provincial new Xinyi Road, the clerk of many furniture brand stores told reporters, the provincial capital The tasteful furniture on the market, from design, raw materials, processing to sales, are all authentic domestic products.
In the Lishige store in the west of Yingzeqiao in the provincial capital, Ms. Zhao, who has been selling furniture for eight years, said that not only the provincial capital, but also the most prominent locations in the home furnishing stores in the country, high-end furniture brands are usually concentrated in the store. . From the perspective of product structure, one-third of them are Chinese mahogany series, and the rest are mostly European classical, American pastoral, Italian Mediterranean, Italian or French post-modern style furniture. “The high-end furniture in the provincial city market is concentrated in the Lishi Pavilion, Youyi, Accord Ruipu and the Real Home. The high-end furniture of the Lishige Home Store has more Chinese-style mahogany series, and the other high-end furniture of several other stores are mostly†Western Europe and the United States "model." Ms. Zhao said that the boom in rosewood investment in the past two years has prompted the share of mahogany furniture in the high-end furniture market to increase, but the "foreign" furniture is still the mainstream product of high-end furniture. In comparison, the authentic mahogany furniture has an investment value, and the “foreign†furniture is more popular in the market for its appearance and comfort.
Pure imported furniture has more Chinese "blood"
In the Sanguimeishen Furniture Hall, the largest high-end furniture sales store in the provincial capital, there are as many as 30 high-end brands. The reporter saw that more than 90% of the styles of these brand furniture are European and American styles. Feng Zhenying, the chairman of the furniture sales company, introduced that more than 90% of the “foreign†furniture is produced domestically, because different styles of furniture have different requirements on the characteristics of the main materials. The raw materials for the production of furniture come from all over the world, including wood and Rework the board.
Mr. Feng said that even the purely imported European and American furniture sold in first-tier cities, a considerable part of the main materials, auxiliary materials and accessories are completed in China in a customized way, and then shipped to foreign furniture manufacturers for finished product processing, assembly, OEM, packaging and sales. There is also a kind of "foreign" furniture, which is produced by Chinese furniture manufacturers in strict accordance with the drawings, crafts, raw materials and standards provided by foreign-funded enterprises. The foreign-owned production and sales giants are responsible for OEM and sales to the world.
"France, Spain and other European and American countries have some furniture manufacturers that inherit hundreds of them, but the output of these furniture enterprises is extremely low, and the products rarely flow to the ordinary consumer market." Feng Zhenying told reporters that these enterprises are still based on pure manual processing. It accepts custom-made furniture processing from a few royal families, nobles and rich people. A set of furniture can be used for one year or even two years from acceptance of orders to delivery. With such a long delivery time, Chinese customers are clearly unacceptable. Mr. Feng revealed that several high-end furniture brands he represented are also supplying international furniture giants.
Chi Qiuyan, president of Shanxi Furniture Association, confirmed this statement: "China is the world's largest furniture producer and consumer. In 2010, China's furniture production value reached nearly 900 billion yuan, and exports reached 34 billion US dollars. The largest furniture exporter.†President Chi said that 30% of the world's furniture trade is from China. If the semi-finished products and main and auxiliary materials are processed, more than 70% of the furniture on the world market is closely related to “Made in Chinaâ€. .
For this reason, pure imported furniture in the same country, such as raw materials, design, production and brand, is very rare.
“洋†does not mean high quality
The furniture with the same raw materials and the same specifications, the reporter found that the "foreign" furniture is 50% to 300% more expensive than the Chinese furniture. In the same brand and the same series of furniture, the price of solid wood furniture is obviously higher than that of the combination of plate or board. What are the factors that determine the quality and price of furniture? “Materials, crafts, technology, and brand are still important factors in distinguishing furniture prices.†Chiu Qiuyan of Shanxi Furniture Association told reporters that all kinds of “foreign†models sold in the market have a foreign name and are high-end. Furniture is self-sufficient. And a considerable part of the "foreign" furniture used in the wood, the quality of the board is low, the process is rough, the quality is worrying.
According to media reports, "Da Vinci" company sells a considerable part of the "European Royal" series of furniture, the carved part is not wood carving, but is molded by filling resin and pasted on the sheet furniture. Meng Xuebing, the furniture brand manager, introduced that the western-style furniture, without exception, demonstrates its atmospheric, rich appearance and quality through the carving process. There are also many ways to engrave the craft, the most complicated is the overall carving of the main material of the furniture. A relatively simple method is that the craftsman first partially carved the wood, and then pasted the carving pattern onto the main material and panel of the furniture.
The most troublesome and sloppy way is to mold the melted resin through the die-casting technique and paste it into the sheet furniture. “Resin is a chemical raw material, the price is quite cheap, and the environmental protection is poor.†Mr. Meng said that a considerable part of the “foreign†furniture sold on the market is resin molded, which is not a high-end furniture.
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