Choosing the right prepress process system can change your profitability globally, especially if you operate digital printing and traditional printing at the same time. But how to choose among various process products will be very difficult.
Although today's digital devices are already very flexible and intelligent, most settings still require a brain, not physical strength. The brain is crucial in the workflow of digital business. The smartest option is to let the device meet your needs to the greatest extent. So what kind of digital hardware and software is your best choice? It all depends on the nature of your business and the market your digital printing will target. And as the company grows, the most appropriate choice may be very different.
Andy Pieroux, Workflow Solutions Marketing Manager at Xerox, believes that when making a purchase decision, the company ’s strategy and business type should be the determining factor, not the company ’s technical strength. "For some people, the most important thing is not to have infighting between suppliers," he said.
This is a serious problem. Before investing, ask potential suppliers and their customers some questions to understand these suppliers and their relationships. Some printing companies understand this only after paying a price. "The biggest stumbling block in printing procurement is not technology, but the cooperation between suppliers." A printing company complained. He found that his company's management information system suppliers were willing to cooperate with pre-press suppliers, but refused to cooperate with network printing system suppliers.
One of the ways to simplify the supply line is to adopt a single supplier strategy, and all workflow modules are purchased from one supplier. However, despite simply dealing with a supplier, for many companies, this route is still somewhat impractical. Alan Bates, manager of the pre-media department of BCQ, headquartered in Buckingham, said: "If you are a new company, you can choose a supplier, but do not always change. Otherwise, you will have to check After a lot of information, we started to search for new suppliers again.
BCQ was established after the merger of two companies, Buckingham Colour and ColourQuest. Like more and more merged or restructured companies, BCQ also faces the difficulty of integrating the technologies and processes of the two companies. Both companies used digital technology earlier in the offset printing process. But one side is a customer of HP Indigo and the other is a customer of Xerox.
BCQ's digital printing business and offset printing business have almost no overlapping processes, so Bates chose to separate digital jobs from offset printing jobs for greeting card printing, where the digital job process uses the screen's Trueflow workflow. "We try to separate digital printing operations from traditional printing operations to avoid confusion," he said.
However, he wanted to use Creo's standardized digital front end as a common workflow for the two digital presses. The company's product studio has a dedicated digital studio responsible for the preparation of documents, including personalized documents. The preparation of the digital printing press is done by Creo ’s digital front end, not the studio.
Guy Elliott, product manager for Heidelberg Prinect workflow and CTP, believes that form printing, when investing in digital printing, printers can take advantage of Prinect CTP workflow to drive digital presses. "If I were a printing company, I would like to have a more powerful CTP workflow to complete digital printing, rather than purchasing a separate digital printing process," he said. He admits that printing graphic information processing, in the early days, there are not many systems that really realize the connection between digital printing and traditional printing. They more or less "staggeredly transfer PDF files to the digital front end." But he also emphasized that the integrated workflow is improving all the time.
Digital equipment vendors agree on the advantages of this approach. "If you can integrate the workflow with the digital workflow, it can save you a lot of time. You don't have to manually check the files," said Simon Kingham, HP Indigo workflow consultant. "The key is whether the output product is static or variable."
In addition to offset presses, the lighthouse printing plant in East Sussex offers two HP Indigo5500s digital presses. Aaron Archer, the group ’s technical manager, chose the Kodak Prinergy CTP workflow to drive these presses. “We use Kodak Prinergy digital printing and offset printing because it guarantees output quality and data integrity , "Archer said. "Most of the work is static, and I tend to complete these jobs on Prinergy." Another reason for his use of Prinergy is full-printing. The pre-press staff has received training and is familiar with Prinergy and Its related software packages. Variable data processing is beyond the capabilities of Prinergy, they use XMPie software to complete. "Variable data is a lot more complicated. I am happy that when processing variable data, I only need to choose different editing software, and do not need to change the new process." He said.
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