A brief analysis of the means to improve the charm of commodity packaging

Grasping the basic attributes and daring to innovate are the main means to improve the charm of commodity packaging.

Color innovation: dare to break through the use of conventional colors. For example, mineral water and pure water in beverages are often non-green or blue on the packaging. However, Wahaha pure water does the opposite and boldly uses red. It seems that people associate in a hot environment like red dragonfly. Pure water to quench the thirst, the results quickly swept the north and south, which is the use of color innovation. There is another way to make innovations in the case of comparison. There are two kinds of comparisons. One is the comparison between similar families, and the other is the comparison between the packaging and the packaging itself, and still there will be good results. Such as Shuanghui fish sausage in the use of the choice of the choice of orange color of the casing, and in the color design of the label, should use orange or navy, the results they use the fruit green, two colors a contrast this kind of fish intestine in the same category The product became the consumer's most popular product.

Pattern design: It can neither be respectful nor behave in a conservative manner. In terms of artistic style, the more ethnic the world is, the more universal it is. Such as folk paper-cutting or traditional silk patterns, or Chinese painting art, can be used. However, it is not copied and a breakthrough must be made.

Creative innovation: mainly refers to the innovation of packaging carriers or manufacturing processes. As for carriers, companies should pay attention to fashionable green food packaging. In terms of craftsmanship, it is mainly the improvement of craftsmanship and the cartoonization and visualization of children's food packaging.