Since the beginning of 2011, due to the introduction of a series of real estate policies in the building materials industry, the continuous increase in the price of raw materials has brought great pressure on building materials enterprises, resulting in a decline in consumer purchasing power and a decline in building materials sales. The coatings industry is generally not very good, and the market is relatively cool. Recently, the author visited the building materials market, the person in charge of Ouwei Building Materials said that the 2011 home building materials market is far less good than 2010.
Recently, in some home markets, the popularity has declined. "At present, the days of furniture and building materials market are still unsatisfactory. After all, it depends on rent, but the merchants are different, and the market decline is very obvious." Chen Huipeng, investment manager of Beijing Lanjingli's Dazhongsi Home Plaza, said in an interview with the author.
The relevant boss said that in addition to the iconic floor, there are also Ruibao wallpapers. According to him, Ruibao Wallpaper has 660 stores nationwide.
He said that due to the impact of the new property market, the building materials and home furnishing industry has been dragged down, and related companies have also slowed down. Taking Ruibao wallpaper as an example, according to the original plan, the number of stores in 2011 will reach 800, but due to the “freezing†of the property market, this goal will be difficult to achieve, and it is more certain to reach 700, and the company’s performance. Growth expectations are also likely to be reduced from 70% to 40%-50%.
The latest statistics from relevant departments show that China Building Materials Industry in January? The sales value in June was 156.959 billion yuan, an increase of 32.52% year-on-year; the export delivery value was 76.958 billion yuan, up 22.07% year-on-year; the production-sales ratio was 97.05%, an increase of 0.37%.
A series of factors caused the sales of cold field paints in the home market to plummet
From the above data, China's building materials industry still maintains a high growth rate, but considering the lag effect of historical statistics, in view of the continuous introduction of real estate control policies since 2011, the industry is still generally worried about the prospects of the home building materials industry.
It is noteworthy that the National Building Materials Household Prosperity Index (BHI) released by the China Building Materials Circulation Association in June was 125.95, a decrease of 6.6% from the previous month, and it fell for the first time in the year. Among them, the popularity index, purchasing power index, sales ability index and employment rate index of BHI have decreased by different degrees from the previous month. In particular, the purchasing power index and sales ability index also declined for the first time. The building materials and home furnishing industry is not optimistic.
Ren Changqing, executive vice president and secretary general of the Decoration Materials Association, said in an interview with the author that some building materials and home businesses, including Red Star Macalline and B&Q, are still charging high prices in the current industry downturn. Fees, millions of dollars are needed, which is indeed a big survival challenge for SMEs.
How do companies deal with many adverse conditions? The practice of Ruibao wallpaper is to exercise internal strength and strengthen service. Ruibao wallpaper opened the industry first, and promoted “three unificationsâ€, namely “unified price, unified service, and unified protectionâ€, which challenged the industry profits and gave benefits to consumers, in order to sacrifice short-term benefits together with dealers in exchange for long-term benefits. Sustainable development.
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