A standard promotional envelope design generally contains the following necessary content elements.
1. Identification elements
Companies, enterprises and institutions logos or registered trademarks or product logos, etc. In general, what needs to be noted in the design is to place the logo elements as easily as possible to attract the attention of the audience, such as the upper right of the format or the upper left of the cover Fang et al. But it should not be too heavy and big.
2. Picture elements
The main picture is generally the company's industry-related picture or specific product picture. It should be noted that in the design, the color tone of the picture should be in harmony with the overall envelope color. If the difference is too large, you can consider using gradients, transparency and other methods to integrate the picture into the overall color design. In addition, in the design, the picture element is not necessary, there are many envelopes through reasonable design, without using the picture, it also conveys the propaganda significance, and reflects the integrity.
3. Layout decorative elements
This generally refers to lines, patterns, color blocks, etc. in the design. In the envelope design, it can be said that this part is indispensable. It should be noted that even graphics or color blocks often need to be given a specific meaning in the design, for example, the line is the path that attracts the attention of the audience.
4. Name text element
This is the name or title of the envelope or text, and generally needs to attract the special attention of the audience. The font should be thick and heavy. It should be placed in a prominent position on the right side, such as centering up and down or down.
5. Contact elements
This is a necessary element for the envelope to play its promotional function. It should be noted that sometimes in order to echo the whole, a certain layout design or text form design is also required in the form of information representation.
6. Relevant introduction elements
This part is generally used in the envelope to systematically communicate and summarize the contents of the envelope. The main design is generally described in text.
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