Capital Covets Third Investment in Online Travel Industry Will Help Zhenlv.com List Overseas (VC309)

"Our 2011 annual revenue target is 10 billion yuan. Under this target, Journey.com must accelerate its internationalization to provide domestic tourists with more attractive overseas travel products, while attracting more international tourists to obtain through Journey.com China's travel services. "On June 9, Shi Xide, CEO of Zhenlv.com and founder of the company, said.

The 4-day Hong Kong International Tourism Exhibition was held in the Hong Kong Convention and Exhibition Center pavilion. This exhibition gathered 600 exhibitors from 54 countries and regions in Europe, Asia, Africa, the Americas and the Middle East as the main event of this exhibition. One of the largest exhibitors, the giant exhibition stand of Zhenlv.com occupies a very prominent position in the venue.

Journey.com takes "full network travel" as the basic positioning and introduces the world's leading full online transaction mode. It is the first domestic company to launch "full net price, full online shopping, all weather, globalization, and full payment" to individuals and business travel users worldwide. Online travel booking website.

Capital covets online travel

Industry insiders believe that in 2011, China's online travel industry has witnessed many explosions, venture funds have "grouped" investments, and online giants have concentrated on mergers and acquisitions. The online travel industry is facing another outbreak.

From Tencent's acquisition of Tongcheng, Yilong, and Youyou to Tuniu, they received $ 50 million in financing, from Baidu's online travel online to Expedia's acquisition of Kuxun, from where to announce the listing to Shanda's formation of Qike. Online travel capital investment year.

According to the statistics of Yien Travel Consulting, the scale of China's tourism e-commerce industry reached 39 billion yuan in 2010. It is expected that the annual growth rate of the tourism e-commerce market will remain at more than 30% in the next two years. Domestic and foreign capital markets are paying close attention to China's online tourism. The new business model is highly favored.

Journey.com is ready to meet growth and competition, and is confident in its positioning, marketing, systems, and resource cooperation. According to Shi Xide, "Zhenlv.com will focus on marketing in 2011, preparing to invest at least 100 million yuan in marketing, and at the same time quickly promote the international layout. At present, Zhenlv.com has opened air ticket booking services in Australia and Singapore. By the end of 2011 Air tickets to Europe and the United States will also be launched. "It is foreseeable that the forthcoming third investment will be the final step for its overseas listing.

Do "true" e-commerce

According to Yien data, the scale of China's travel phone booking market in 2010 was 21.9 billion yuan. From 2007 to 2010, this share dropped from 64% to 55%, and the Internet booking market share rose from 36% to 43%. The Internet travel booking method is increasing year by year.

In view of the fact that many traditional online travel companies currently have more than 70% of their business still booking from the call center, Shi Xide analyzed that "the main reason is that it was established earlier and its business model was established at that time. Chinese consumers had not yet formed a large amount of online consumption habits. On the premise of this, it has caused the "menu" that its website still uses so far, and from "ordering" to "serving" is still manually operated. "

"In the call center service, hotel reservations are based on telephone reservations and front desk payment; ticket reservations are based on telephone reservations and door-to-door payment. Therefore, the development of traditional enterprises to today, the online travel reservation method is not really e-commerce." Shi Xide believes that "the main costs and expenses of such traditional online travel companies are still in the call center project."

"Manpower and manual service models in traditional online travel services are undoubtedly transitional behaviors during the transition period, just as BB machines are for mobile phones and paper tickets are for electronic tickets. With the maturity of online consumption habits, the direction of the online travel industry It will definitely take the whole network and electronic as the core, which is also the essence of e-commerce. "Shi Xide said that Zhenlv.com is based on this and looking forward, positioning itself as China's" most network "travel agency.

The whole network and globalization support 10 billion

"The online booking model is the ultimate model for the development of online tourism, which is also the initial goal of e-commerce. The business goal of Zhenlv.com in 2011 must be based on the premise and support of the entire network and globalization. The former can be achieved. Simplify links and reduce costs, the latter integrates the market and expands its share. "Shi Xide emphasized.

Journey's "full network travel" breaks through the traditional "online inquiry, offline transaction" travel consumption model. "Full network" embodies the unique service advantages of Zhenlv.com. With the help of an online reservation system supported by authoritative third-party data and a powerful payment system, the entire process of inquiry, reservation, payment and ticket issuance can be completed online. Improve procurement efficiency and service quality.

"Different from traditional travel agencies and travel websites, the entire network of travel agencies provides consumers with one-stop real-time network services through advanced Internet technology. Travel products are complete, true and transparent, and what you see is what you get." Shi Xide emphasized, "True Travelnet will add new flights and related leisure travel products from more than ten cities in the world recently. More diverse displays and cooperation will be provided through the exhibition to provide global consumers with flexible and diverse travel plans and a wider selection of travel products. 'S online payment system can support multi-currency payments. "

In addition, the online customer service system of the whole network travel agency will also break through the restrictions of regions and business hours. No matter where consumers are, they can obtain 24/7 real-time services through the network, making it more convenient to book travel products and change itineraries. In addition to traditional travel products such as air tickets and hotels, Zhenlv.com also provides a wealth of leisure-themed activities such as concerts and sports events to truly create a three-dimensional and comprehensive travel experience for consumers.

The above information source "Venture Investment" is authorized by the China Venture Capital Research Institute (CVCRI) to publish it. All rights reserved. Please indicate the source when reprinting. For more information, please click download to view all articles.
Contact number 400-609-6665 800-999-3099
E-mail: