Why choose digital printing?

In recent years, digital technology has greatly changed the status of the printing industry. Picture design, production of halftone images, trapping, imposition and proofing, all of which are digitalized and processed by the computer from file preparation to printing. Now the press itself has entered the digital age, and some new printing functions have never been imagined before.
What is a digital printer?
Digital presses consist of imaging lasers (or LEDs), new plates, drums, and inks. The models offered by different suppliers range from high-speed laser printers to traditional offset printers, with a wide range of functions and printing methods. Digital presses not only directly print files, but also automate file management, eliminating time- and money-consuming film output, plate preparation, and ink preparation and calibration. Although there are still many limitations, these printing methods combine professional printing with desktop systems to achieve short-run four-color printing with short turnaround times, flexibility, and economy.
The turnover period depends on the different binding methods. In general, an experienced digital printing plant can shorten the print cycle to less than 48 hours.
Flexibility Since the plate or photoconductor in the digital press can generate images in real time, the file will not cause or cause damage even if it is modified before printing. An electronic plate or photoreceptor drum allows you to print while changing the image or text of each page so that the content of each page is different. This is called a personalization function. In addition, electronic files are sent to other locations where you can print anywhere in the world. If you have thousands of pages of 50-page brochures that need to be distributed at the year-end meetings, this type of printing can solve your problem of shipping these prints.
Four-color short-run printing Digital printing eliminates the vast majority of prepress preparation in traditional printing, so that four-color short-run printing — whether five or five thousand — tends to be reasonable. Although digital printing is more expensive than traditional printing in terms of printing leaflets, the same short-run business will be more expensive if it is done using traditional printing.
Limitations Most digital presses do not have as much expressive power as traditional seven-color printers, so the design of four-color files should not be too complex or deliberately pursue color accuracy. These new printing presses are not intended to replace traditional printing, but instead target some markets that traditional printing cannot achieve.
When to choose digital printing Digital printing is suitable for four-color printing jobs requiring short turnaround time and high flexibility. In some cases, such as designing coupons and making market promotion materials. Using digital printing will achieve good results that cannot be achieved by other methods. If you want to customize the content of each page—for example, if you keep the same text on each page of the real estate sales data and replace the different photos—then digital printing will be your only choice. At present, digital printing has just begun, with the development of computers, lasers, printing plates, inks and other technologies. Digital printing will provide more new features.

Comparison of digital printing and traditional offset printing process:

offset printing

Digital Printing

Traditional offset printing requires a lot of time, manpower, and material resources to produce high-quality color prints. When printing large quantities of prints (5000 or more copies). Traditional printing is often more economical than digital printing, and it can provide a wide selection of inks, paper, and other printed materials. However, because of the large amount of preparation required for traditional printing, four-color short-run printing is often uneconomical.
Digital printing does not require a film, automatic prepress preparation, printing presses directly provide proofing. Because the plate or photosensitive drum can be imaged in real time, it is possible to modify the contents of the prepress file or change the contents while printing. Since digital printing does not require a lot of manpower and processes, the level and experience of operators is very important for high-quality finished products.

Development of printing:

Offset printing
1906194019491950s1970s19721980s198519911996 The first lithographic offset press Invention Copier Principles Invention Intertype Phototypesetting machine Phototypesetting improves the productivity of offset presses Using CRT electronic typewriters Using Heidelbeg GTO Using color electronic prepress systems Using Linotronic laser image output machines Using Heidelberg GTO-DI Heidelberg fast fighter 1938196019851987199019931996
Electronic imaging printing
Invented electrostatic color copying technology using the Xerox 914 copier

Desktop laser printer

Canon Laser Copier Xerox
DocuTech Large Capacity Copier Chrompress,
Xerkon DCP-1, Indigo E-Print Next Generation System 198219841985
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1991
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Desktop Publishing
IBM
Desktop Computer Apple
Apple Computer Adobe
Postscript Desktop Publishing System Postscript
Level 2 Digital Printing

The development of printing has always followed the development of technologies such as electronics, lasers, and computers. Since 1950, the speed and flexibility of four-color printing have improved significantly. With the digitization of typesetting and design in desktop publishing, printing has also begun to be performed by computers.

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