The strategic design concept is an emerging commercial design concept, a product of market economy, and a brand-new design concept that enables designers to truly go to market and be recognized by the market.
General good graphic design problems require the following skills:
1, design software operating skills.
2, the grasp of color and use of capabilities.
3, the ability to think of ideas and creativity.
4, mastery of printing related knowledge. The strategic design concept will impose higher requirements on design questions. It not only possesses the above-mentioned major skills, but also must be a market analyst or planner, understands marketing, and has a unique product and enterprise image promotion. The strategic thinking is both an artist and a planner.
At present, there are many companies that provide various types of services for enterprises, such as advertising companies, public relations companies, planning and consulting companies, design studios, and market adjustment companies. The division of labor in the society has become more and more refined, so that companies are also indecisive when choosing cooperative companies. Some enterprises “differentiate the division of labor and cooperate with each otherâ€, what kind of company needs to choose what kind of company, and this results in a high cost; some choose a company to conduct a full-scale agency, and this result is “put the egg In a basket, the services received may not be all desirable. The concept of strategic design plays a good role in the operation of the enterprise market. Strategic design is a comprehensive service approach. For services, design is no longer a single operation, but is the result of more participation and integration of other departments. The design work submitted to the client is based on the information-market-analysis-positioning-reflection mechanism. Strategic design is no longer simply the implementation of a certain creative idea, or a part of a series of projects, but is a discussion and demonstration of participating projects, and fully uses design expertise to establish a good image for the company. The importance of revisiting the vision is because people are again ignoring the visual image of the product and the overall image of the company in the era of planning. It seems that the success of the product in the market is only due to the planner’s big idea, thus ignoring other factors.