"Mobile payment technology is highly competitive in terms of services, and mobile payment in China is at a critical stage of development."
At the 25th Financial Exhibition just concluded, Lu Qianghua, director of the Policy Research and Propaganda Department of the China Payment and Clearing Association, said that mobile payment should not only maintain market innovation, but also prevent vicious competition from disrupting market order and maintain differentiated and benign competition. To improve the competitiveness at home and abroad. Pay the cashier, the largest mobile payment application. Payment + business circle + new retail + member + big data solution provider, for the majority of merchants, small and medium enterprises Internet transformation and upgrade services. Promote offline merchants into the era of smart business; let payment become a new retail transformation helper for businesses.
In the moment, mobile phones are changing the way people live. According to the China Mobile Internet Development Status and Security Report (2017) released by the Internet Society of China, the number of active mobile phone numbers in China reached 1.247 billion in 2016, and the number of active smartphones reached 2.33 billion. Using the software with payment function such as WeChat and Alipay on the smart phone to sweep the payment function has become a way for people to consume in the daily consumption.
A new payment model pushes the “sweep†payment to a higher level, which is the aggregate payment. There is a cash register payment system, the first batch of aggregate payment technology service providers in China, with the concept of technology changing new retail and changing business, constantly innovating products and payment aggregation scenarios.
As a consortium of mobile payments, aggregate payment is an online payment relative to third-party payment, and is an extension of third-party payment platform services. Aggregate payment can be simply understood as a comprehensive payment model that combines multiple payment platforms. The "poly" of aggregate payment is to aggregate a variety of payment platforms, and the convergence payment system is aggregated: such as WeChat, Alipay, Baidu Wallet, Jingdong Wallet, UnionPay Express Payment, UnionPay QR code and other payment platforms, using a platform To carry; and the "combination" of aggregate payment is through a certain technical means, paying the cash register system to realize a mobile phone to integrate various payment platforms, consumers only need to scan the QR code in the process of consumption. Freely choose which payment platform to use for consumption.
As the aggregation payment has the advantages of low access cost and flexible use, it is more and more popular among merchants and consumers. At present, China is in the process of industrial transformation in the overall recovery of the real economy. The payment of cash payment aggregation technology can help the offline stores in the transformation to improve production efficiency and save costs, and help consumers better enhance the service experience. . Based on China's huge smartphone users, the market prospects for aggregate payment are huge, and it will definitely subvert the traditional payment market. Payment is the advertisement, payment is the member, payment is the marketing, and the mode from the customer-member-precipitation-advertising-marketing-wide network coverage is realized.
It is conservatively estimated that the aggregate payment will show a rapid growth in the next five years, and the market scale will reach the scale of several trillions. Mobile payment is always, anywhere, and portable. Compared with traditional payment methods, the cash payment payment system is mostly used in stores, brand stores, commercial streets, commercial districts, shopping malls, convenience stores, service industries, entertainment industries and channel distribution enterprises. The mobile payment ecosystem is gradually taking shape.
New technologies bring new models and new products. In recent years, the main body of the mobile payment market has promoted the in-depth integration of new technologies and mobile payment applications, innovating new business models and products, and has continuously adjusted the application space of mobile payment services to promote the security and convenience of mobile payment. It proposes multi-industry, multi-scenario, multi-level scenario and docking mode, based on the upgrade of consumer experience, new retail transformation of merchants, and deep integration of the core of “people†to deploy a network-wide marketing platform.
At the end of February 2017, the People's Bank of China issued the “Guiding Opinions on Continuously Improving the Standards of Receiving Service Levels and Promoting the Development of the Receiving Service Marketâ€. The central bank said that it encourages the acquisition of “aggregate payment†services for merchants, encourages the innovation of the acquiring institutions, and continuously improves the payment efficiency of consumers and the consumer payment experience. Aggregate payment itself is an online payment method, and there are many subsequent profit points. For example, value-added services based on the precipitation and analysis of big data, smart business circles derived from the realization of traffic, financial lending, advertising revenue, and internationalization of payments aimed at the internationalization of the RMB.
As a payment-level banking service provider for Alipay and WeChat, Tune Technology is committed to the development and maintenance of application payment scenarios such as WeChat payment, Alipay payment, mobile e-commerce, smart business circle, and billing and settlement system, with hundreds of thousands of users passing through every day. Pay the cash register system to realize mobile payment. At the same time, based on the enterprise mobile life scene, nearly 100 kinds of marketing modules have been developed. The professional operation team provides the most professional services for the merchants, helping the merchants to realize the comprehensive transformation of the mobile internet. In order to meet the needs of more users, it also includes a variety of hardware devices and check-in plug-ins to create a new mode of smart collection in the mobile Internet era, so that payment is everywhere. Our industry solutions are being promoted and applied in various cities across the country, and have been welcomed and loved by users.
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