Yimei smart washing machine is a good "industry dark horse", the two-level force is fully upgraded
Yimei-Laughing Kaiyan will continue to lay a solid foundation for brand integrity and hard power in 2018. With the market as the starting point, we will implement 100 bright swords on the basis of the upgrade of Baicheng Shuqi and Qiandian to provide partners with “brandsâ€. +Product + Internet + Landing" package solution to achieve benign, healthy and steady development, and win-win sharing. In 2018, we continued to improve the brand and product end.
Strong terminal, creating a strong brand.
The brand upgrade strategy is not a castle in the air. It needs to rely on the channel terminal to lay a solid foundation on the ground. It is called “brand butterfly change and win at the terminalâ€. Therefore, throughout the 2018, in order to inject a continuous stream of promotion power to the brand, Yimei-Laughing Kaiyan first upgraded the channel level.
On the one hand, for the second- and third-tier markets in the past, the consumer level upgrade and the store upgrade are carried out. In 2018, the customers of the smart toilet washing machine adopt the crystal luminous characters, and the image is visually further high-end, deepening the local consumers. The brand impression of “laughing open high-end smart dryingâ€.
On the other hand, the channel structure is diversified, and the high-end building materials and home furnishing market is more extensive and in-depth. For example, Red Star Macalline, Real Home, etc., more integrated stores, integration, fingerprint locks, smart trash cans, air purifiers, etc. The product category can further optimize the channel quality under the growth of the number of stores. In this regard, Wang Liqun, marketing director, said that through the comprehensive assistance and cultivation of customers, we can see the future growth of Yimei-Laughing Kaiyan, which is very important for the sustainable development of the brand.
With the help of the solid channels behind, Yimei-Laughing Kaiyan is more emboldened in the brand's external publicity. The continually moving Yimei-laughing Kaiyan, when it opened in 2018, blew the brand horn. During the Spring Festival, the advertisements were placed on the platform of Zhengzhou East Station, participating in the exhibition, and allied with "Famous Bathrooms" and "Business Travel".
In the future, Director Wang said that he will continue to integrate multi-integration in 5 major video channels, 2 provincial satellite TVs, 7 major search engines, 5 professional high-end paper media, 10 video networks, and 300 online media. The purpose of communication is to improve the brand's assets through the combination of brand speed-up and upgrade, all-round, high-frequency and long-term, and make the brand of Yimei-Laughing Kaiyan tangible, realize long-term growth and value-added of the company, and further highlight Yimei - smiles and turns the corner to overstep, the strong determination to overtake the corner.
Strong terminal, creating a strong brand.
The brand upgrade strategy is not a castle in the air. It needs to rely on the channel terminal to lay a solid foundation on the ground. It is called “brand butterfly change and win at the terminalâ€. Therefore, throughout the 2018, in order to inject a continuous stream of promotion power to the brand, Yimei-Laughing Kaiyan first upgraded the channel level.
On the one hand, for the second- and third-tier markets in the past, the consumer level upgrade and the store upgrade are carried out. In 2018, the customers of the smart toilet washing machine adopt the crystal luminous characters, and the image is visually further high-end, deepening the local consumers. The brand impression of “laughing open high-end smart dryingâ€.
On the other hand, the channel structure is diversified, and the high-end building materials and home furnishing market is more extensive and in-depth. For example, Red Star Macalline, Real Home, etc., more integrated stores, integration, fingerprint locks, smart trash cans, air purifiers, etc. The product category can further optimize the channel quality under the growth of the number of stores. In this regard, Wang Liqun, marketing director, said that through the comprehensive assistance and cultivation of customers, we can see the future growth of Yimei-Laughing Kaiyan, which is very important for the sustainable development of the brand.
With the help of the solid channels behind, Yimei-Laughing Kaiyan is more emboldened in the brand's external publicity. The continually moving Yimei-laughing Kaiyan, when it opened in 2018, blew the brand horn. During the Spring Festival, the advertisements were placed on the platform of Zhengzhou East Station, participating in the exhibition, and allied with "Famous Bathrooms" and "Business Travel".
In the future, Director Wang said that he will continue to integrate multi-integration in 5 major video channels, 2 provincial satellite TVs, 7 major search engines, 5 professional high-end paper media, 10 video networks, and 300 online media. The purpose of communication is to improve the brand's assets through the combination of brand speed-up and upgrade, all-round, high-frequency and long-term, and make the brand of Yimei-Laughing Kaiyan tangible, realize long-term growth and value-added of the company, and further highlight Yimei - smiles and turns the corner to overstep, the strong determination to overtake the corner.
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