"Elvis Presley" Elvis Presley's Omega watch sets brand auction record

At the 7th Geneva Watch Auction, the legendary rock superstar Elvis Presley's OMEGA watch finally sold for 1.5 million Swiss dollars Franc transaction.

After a long and fierce bidding, the OMEGA Museum finally successfully bid for this watch, which not only added a precious collection to the Omega Museum in Biel, Switzerland, but also set a new world record for the auction price of Omega watches.


In February 1961, to celebrate Elvis Presley ’s global record sales of more than 75 million copies, the American Recording Corporation (RCA) hosted a charity lunch and concert for him, and gave him a An Omega watch made of white 18K gold. The watch is also regarded as "an important piece of historical significance among all" Elvis "watches that have appeared in the auction market."

The watch is equipped with Omega 510 manual winding movement, the bezel is paved with 44 brilliant-cut diamonds, 33 mm case with silver-plated ivory white dial and small seconds dial.

Engraved “To Elvis, 75 Million Records, RCA Victor, 12-25-60.” On the back of the watch (celebrating Elvis to record 75 million global record sales, ABC Records, December 25, 1960) Typeface. In fact, "Elvis" may be the world's first artist to achieve such high sales, and his achievements are impressive. Several new songs he released in 1960 took his singing career to the top, including "Are You Lonesome Tonight" and "It's Now Or Never".

The authenticity of this precious timepiece has also been verified through Presley ’s historical photos. At the same time, the watch also comes with the proof provided by Jimmy Velvet, founder and CEO of Elvis Presley Museum.

As we all know, Elvis Presley has worn many Omega watches, including the Omega Seamaster series he had worn during his service in the US Army. Among the many watches, this historic Omega watch at the Geneva Watch Auction is particularly eye-catching.
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