Under the new economic normal of 2016, the growth rate of various industries continued to slow down. The reshuffle operation of listing, mergers and acquisitions, cross-border integration, etc. was continuously staged in the home building materials industry in 2016. How to examine the development of the home building materials industry in the new year? Is the market continuing to be a melee, or is it becoming clearer?
Affected by the real estate industry, the growth rate of the home building materials industry slowed down
As a downstream industry in the real estate industry, the “destiny†of the home building materials industry is directly affected by the housing industry. On the whole, "the household building materials industry has also improved with the direct factors such as the volume and price of the property market in 2016," the industry respondents analyzed.
According to the National Bureau of Statistics, from January to November, the sales area of ​​commercial housing was 135.829 million square meters, up 24.3% year-on-year. The growth rate was 2.5 percentage points lower than that of January-October. After October, after the new round of house control effects appeared, the sales of home-scale building materials stores above the national scale also showed an inflection point. In November, it was 103.38 billion yuan, down by 17.58% from the previous month; the BHI index was down 12.15 points to 102.48. .
The home building materials industry is affected by the real estate industry or continues to 2017
The industry believes that the impact of the housing industry on the housing industry in 2016 is obvious, when the endogenous power is insufficient, the development risk driven by the upstream and downstream industry radiation is large, the enterprise accelerates the transformation, and optimizing the product structure and core competitiveness is imminent. The home building materials market will continue to “hibernateâ€. "The gradual rational return of the national real estate market in the future will definitely have a certain impact on the home building materials market, or continue to the first half of 2017." Qin Zhanxue, executive vice president of China Building Materials Circulation Association, said.
“Down is the overall situation in recent years.†When reviewing the home building materials industry in 2016, the management of an industry company bluntly said that it was an indisputable fact that the enterprise transformation was affected by the general trend, but the overall transformation of the industry is still unfinished. In the case of the type period, when the internal increase in power is insufficient, the sales volume of traditional household building materials is fluctuated, and the power of the upstream and downstream is particularly important.
Zhu Changling, chairman of the China Furniture Association, said in an interview with reporters that "in the future, in the big environment, the slowdown in the growth of the home building materials industry will become the new normal."
Enterprise transformation under the "new normal" to improve corporate concentration
Although the "new normal" of the economy has become the norm, the survival of the fittest is a challenge and an opportunity. In 2016, capital actions such as listing, mergers and acquisitions, etc. continue to be difficult, and it is difficult to hide the “uneasy points†of home building materials enterprises eager to find out the road. “After one year of reshuffle, the concentration of enterprises is strengthening.†In Zhu Changling’s view, the overall development of the industry has slowed down, but in the “fighting†of the transformation in the past year, some new features have been explored.
At present, the biggest problem in the industry is that small and medium-sized enterprises are mostly small, not strong, and not extensive, which poses great challenges to the industry's shuffling and transformation. Zhu Changling said that the outstanding problem in the future is that a large number of small and medium-sized enterprises need to be upgraded, including technical level, labor productivity, product quality and environmental protection. According to public information, as of 2014, there are more than 500,000 domestic household building materials enterprises, most of which are small and medium-sized enterprises. The assets of enterprises with assets below 50 million yuan account for 67.5%, and those with 50 million yuan to 100 million yuan account for 24% or more. Enterprises account for only 8.5%.
2017 home building materials market shuffle to accelerate the overall business environment
In mid-December 2016, the Central Economic Work Conference proposed to focus on revitalizing the real economy. We must adhere to the principle of improving quality and core competitiveness, adhere to innovation-driven development, and expand the supply of high-quality products and services. “Focus on institutional innovation stimulates market vitality and focuses on revitalizing the real economy to improve supply levels.†Subsequently, many central department agencies have publicly expressed that they are driven by innovation and promote the development of the real economy, which has further laid a favorable environment for the development of the real economy in 2017.
With the in-depth development of the Internet, the channels for consumption at any time are expanding, and many industry experts are optimistic about the home building materials market. With the favorable policies of urbanization construction and property destocking, it will be further released. For the development of the home building materials industry in 2017, the overall business environment will improve in 2017. However, the reshuffle of the home building materials market is further accelerating, and the intensification of the SME game will also become a trend.
(Source: Furniture Industry Public Number)
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