The top ten brands of curtains that are called by the Internet era - Meng Yusha
With the advent of the "Internet +" era, the propaganda campaigns of various commodities are in full swing in mobile media such as the Internet and television. Curtains (curtain decoration renderings) are an indispensable part of modern (modern decoration renderings) home life, but its brand and character as a commodity has been ignored. As one of the top ten brands of curtains, Meng Yusha is determined to respond to the call of the Internet era, starting from its own brand, comprehensively upgrading the industrial image of the curtain industry, and contributing to the development of the curtain industry in China!
Celebrity endorsement, strength propaganda
In order to break through the general low visibility of the curtain industry and the lack of brand awareness, on October 16, 2015, China's top ten curtains, Meng Yusha, successfully invited Chinese first-line actress Ma Yizhen as its brand image spokesperson in the emerging era of Internet information. Completed a gorgeous curtain brand image upgrade.
Ma Yizhen is a well-known film and television actress in China. After the 9th Changchun International Film Festival, from the year of "Zhuzhugege III", the sleek and elegant Ziwei, to the now hot "Northern Shangguang does not believe in tears" in the city of Li Pan Hey, she has created one classic female screen image, which is well known.
Zhang Chengbo, general manager of Mengxisha, said, "Ms. Ma Yizhen's characters are mostly independent and temperamental, and they are in line with the brand concept of 'original, refined, elegant and noble'. In the future, Meng Yusha will Work together to shape the high-end curtain brand image, enhance brand influence, and promote the image transformation of China's curtain industry!"
At the same time, in order to further enhance the brand awareness, Meng Yusha signed an annual advertising agreement with CCTV Seven sets in 2015, and entered the CCTV7 advertising platform. This fierce propaganda campaign has expanded the influence of the Mengshao brand in the country, so that consumers no longer lose their minds when they buy curtains, but also play a role in their brand franchise stores. Good publicity.
Listing, listing direct sales
On July 8, 2016, Meng Yusha was successfully listed on the Shanghai Equity Custody Trading Center. The successful listing is an important milestone on the road of development of Meng Yusha, and it is also witnessed by the strength of Meng Yusha's development for many years. From the fabric suppliers in 1980, to the curtain curtain company in 2007, and now to the brand curtain company integrating curtain fabric design, marketing and service, the growth of Meng Yusha is obvious to all.
As a well-known finished curtain chain brand and high-quality curtain supplier, Meng Yusha has the elite design team and marketing support in the industry. From store design and employee training to official opening, Meng Yusha will send the commissioner to the franchisee. Professional guidance, and directly from the manufacturers to the franchisees, to provide them with a very competitive core curtain products, to help them open the door to the local market, and the dream curtains are still the first domestic curtains to pay after delivery The brand, which is ahead of other curtain brands in the industry, provides flexible supply and demand links for its dealers and makes very good regulation for dealers' operations. Today, the brand-name stores of Mengxisha curtains have spread all over the country and reached an astonishing number of more than 500 homes. The number of stores that have been in the store has been quite high compared to similar curtain brands.
VR experience system helps terminal sales
A VR system is a computer simulation system that can create and experience virtual worlds. Today, with the development of electronic information technology, Meng Yusha also follows the trend of the world and has launched a VR experience system to enhance the customer's consumption experience. In the physical store, consumers only need to wear VR glasses, they can enter the virtual space, 360 degrees without blind corners to observe the home design renderings of the curtains, and experience the beauty after the curtains are completed.
At present, Meng Yusha is a brand enterprise that introduced the VR system into the curtain industry earlier in China, and the innovative marketing method that allows consumers to be immersive, has played a good promotion role for the physical stores, and also made the terminal sales of Meng Yusha. There has been a new breakthrough in performance.
Nowadays, the sales channel of the Mengshao brand has penetrated into all regions of the country, and its brand awareness and influence have been greatly improved, laying a solid foundation for the upgrade of the overall image of the Chinese curtain industry in the future.
Editor in charge: Wang Feiran
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