The American Soft Packaging Association Packaging Award is one of the most recognized industry awards. The award focuses on packaging excellence, technological innovation, printing, shelf impact and sustainability. A total of 19 packages were awarded this year. In this issue, we will highlight one of the sour cream pouches.
Reasons for winning
Daisy Sour Cream Company's innovative inverted wedge-shaped flexible pouch with a flip cover with dispensing function has taken five years to develop. The company has always wanted to develop an innovative new packaging that is both functional and aesthetically pleasing; all the original wishes of the Daisy brand are perfectly realized through the development of this packaging. This 14-ounce squeezable flexible pouch satisfies the requirements of the Soft Packaging Association's judges and has won a Gold Award for Technological Innovation.
Convenient for eating sour cream
As explained by Craig Ziemkiewicz, Daisy's Marketing Brand Director, as early as 2010, the company realized that packaging innovation can enhance consumers' experience with their sour cream products; however, in order to fully understand and meet consumer needs The company has adopted a very meticulous approach to deal with development work.
“From a functional point of view, consumers use sour cream in two ways: as a decorative ingredient on pastries or as an ingredient.†He explained, “Traditional cups can well support their use as raw materials, but as a decoration When ingredients are used, the effect is not ideal. As a result, the use of sour cream as a decorative ingredient is clearly the main purpose. However, the packaging must also satisfy the use of sour cream as an ingredient. Other requirements include the ability to put all the products in the package. Squeeze out (to minimize waste), family-friendly ergonomics (available for younger children), a patented design that reduces pollution, meets national sales needs, and a type that can convey strong on the shelf Brand-conscious packaging with attractive appearance.
Continuous innovation enabled the project to conduct market research around the existing packaging formats, consumer needs and product requirements. Then, based on market research findings, the concept of flexible packaging bags was designed. Continuous research work has also enabled Daisy to find packaging suppliers who can overcome technical hurdles. These technical hurdles include problems in the implementation of design prototypes into production.
In order to develop laminate/film structures and convert them into flexible bags, Daisy selected Sonoco Flexible Packaging. According to the declaration form submitted by Sonoco to the Flexible Packaging Association, the specification of the film structure is a key part of the extruded flexible package. The filing form stated: “Daisy needs to add lightweight insulation inside the film to protect product quality and extend product shelf life. At the same time, in order to match its white plastic cup, Daisy needs soft packaging bags for beautiful white, white plastic cups. Will be sold with extruded packaging products."
In order to achieve simultaneous isolation and a beautiful white appearance, Sonoco has developed special materials and ink systems – these are robust enough not only to withstand drop and brute handling, but also during distribution, retail and consumer use. Protect the product.
Although the details of the flexible bag structure are proprietary, Daisy describes it as "the first inverted flexible foil package for dairy products." In order to obtain a wedge shape, the pouch has two triangular seams, and the pouch opening is hermetically welded to another custom and proprietary component of the pouch. This part consists of two injection-molded polypropylene flaps - which provide both dispensing functions. On the 50 mm square seal, there is a TE pull ring removed before use and a silicone dispensing valve. The product can only be dispensed when the flexible pouch is squeezed. This makes the control simple and easy, and no leaks occur during dispensing; this structure is particularly convenient for consumers who use sour cream as a cake decorating component. The resealable dispensing flap also helps keep the product fresh between uses.
This packaging product was launched in the United States last February. Daisy can use existing national customers to support this promotion. According to Ziemkiewicz, consumers and retailers eager to obtain innovative dairy products have experienced unexpectedly strong responses to this product, especially products such as sour cream, which lack innovative packaging.
“However,†he added, “the real measure of success is the amount of sales. According to the sales figures so far, Daisy has every reason to believe that this product will be successful in the long run. â€
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