Seven surnames Yao Pu Meng: Two major advantages and mutual assistance for the future
The home improvement market is a big stage, where every home improvement company can stage a wonderful piece of home decoration. In the past two years, with the continuous increase of real estate regulation and control, home improvement enterprises, which are an important part of the downstream industrial chain, are experiencing an unprecedented test. In 2011, the sales of home improvement market were flat, and the “Golden September and Silver 10†in the past also suffered. A new round of cold wave, in such a market environment, how should home improvement enterprises break through? How to gradually mature in the contrarian trend?
Pu Meng, Chairman of the Seventh Yao Company
A good market is a slow process
Affected by the national property control policy, the situation of the upstream real estate transaction market this year is not optimistic, which has brought shock to the downstream home furnishing industry. But it is gratifying that home furnishing companies, including home improvement, are still very optimistic about the future of the industry, and they agree that companies will laugh at the end.
The overall sales situation in the home improvement market this year is not optimistic. Some people think that there will be some improvement next year, but there are also different voices. They think that it is too early to say that the market will turn better next year. Pu Meng, general manager of the seven-name Yaojiazhuang, believes that property control has played a certain role, but overall it has not achieved the expected results, although the real estate market in first-tier cities no longer raises prices, but there is no price cut, some prefecture-level cities House prices are rising again, so the impact of regulation on the housing market will not diminish. The sales situation of the home improvement market is directly linked to the real estate market, so the home improvement market will only heat up when the house price really reaches a stable state, but this is not a one-size-fits-all thing. It takes time and process for the market to gradually recover.
It is learned from the Beijing home improvement market that the upward trend in the home improvement market has slowed down in 2011. Although the data claimed by various home improvement companies are all growing, this growth is more nationally than the performance of the Beijing market. Seven surnames Yao's sales in the Beijing market this year are not good, but because of the large increase in sales of foreign branches, they offset each other. The company will not affect the survival of the company because of the bad market in Beijing. This situation is not only the existence of one of his companies, but also in many home improvement companies in Beijing. Pu Meng said. "For those home improvement companies that only have companies in Beijing, it is difficult to survive under the influence of regulatory policies. At present, there are already enterprises that cannot continue to operate."
Improve product quality and service through difficult period
At present, the overall home market is sluggish, and the impact of regulation and control policies on downstream industries is lagging behind. Therefore, in 2012, home improvement enterprises will face greater challenges. Under such a severe market situation, how do home improvement enterprises break through?
Seven surname Yao cabinet product display area
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