Klattermusen: outdoor high-end brand from Sweden Read more >>
The outdoor high-end brand klattermusen, known as Panshan Rat in China, was founded in 1984 by Peter Askulv. Peter Askulv is also its chief designer and another product designer is his climbing partner. The work status of the two designers is still the same as the moment when they decided to create the brand many years ago. When this idea appeared in Peter's mind, he was facing a sudden snowstorm on a steep snow slope. As the struggle increased, Peter began to complain loudly that his jacket's cuffs were all snow. The gluing doesn't work at all; the zipper's hoops are too long to slap the face like a whip in the wind; the helmet-necked jacket is held up into an air intake passage where the cold wind goes straight through. Complaining and turning to a curse eventually stops at the idea of ​​Peter's inspiration. Klattermusen was born soon after this! Now, these two designers are still inspiration in the process of climbing. The details of the product are mostly discussed in the tent. Then two people will fly to the rest of the world to complete the purchase of fabrics, production arrangements and so on. Almost all of the company’s business management is handled by Peter’s wife with several assistants. This mode of operation is quite a bit like a lot of outdoor stores in China. Klattermusen is mainly for high quality customers who require outdoor clothing and supplies. The company currently sells 38 million Swedish kronor a year and has retail operations in 19 countries. Klattermusen is headquartered in Are City, Sweden, and its products are mainly directed to the Swedish, German, Norwegian, Japanese and Korean markets. The company attaches special importance to environmental protection and uses 1% of its sales revenue every year for environmental protection projects. The company has won 13 international design awards in the past four years. Klattermusen endeavors to provide its customers with products that are durable: To reduce the use of harmful chemicals as much as possible Use recyclable materials The use of natural growth and biodegradable materials klattermusen strives to meet corporate social responsibility requirements and provide customers with the required product functionality. In each of the past quarters, they have achieved closer to this goal.
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