In 2011, the winds and turbulences, ups and downs, the expansion of the store expansion, the loss of dealers lost. There are overseas brands, and there are also local companies that are constantly striving for self-improvement. E-commerce has impacted traditional distribution channels, and trade barriers have hindered Chinese manufacturing from going global.
Seeking a pulse for consultation, Chinese furniture is a grand feast
2011 is an extraordinary year for Chinese furniture. Faced with all this, the “Channels & Terminals – China Furniture Industry Development Summit Forum and the 5th (2011) China Furniture Industry Annual General Rating Listâ€, which will be opened in Suzhou on December 26, will provide consultation for the Chinese furniture industry. .
This year's store expansion has been selected by the jury and online voting. A large number of industry benchmarking companies and people who are the mainstays will go to the stage of the overall evaluation awards. They are the heroes of the industry and the model they admire. They are the backbone of the Chinese furniture industry. They are the benchmark enterprises and leading figures in the furniture industry and the future and hope of the Chinese furniture industry. The final production of these awards will further lead consumers' consumption awareness, lead the trend of furniture trends, and guide the healthy development of the industry.
The forum will invite the famous economist Lang Xianping to analyze the domestic and international economic trends for the furniture industry elites from all over the world based on economic events at home and abroad, using data and case studies to gain insight into the manufacturing industry's winning opportunities. Ma Xuejun, general manager of Taobao Mall, will use the case of “Love Bees†in Taobao Mall to tell what challenges the traditional furniture manufacturing circulation will face when e-commerce is popular, and how to change the inherent concept. In the e-commerce market, we are looking for a field that suits us, making e-commerce a new profit growth point in the manufacturing and circulation fields.
In addition, the organizing committee also invited Hu Jingchu, the founder of the furniture discipline, Li Xiaojun, the chairman of Jiahejiayuan International Home Mall, He Wanli, the chairman of Hubei (Hong'an) Rongyuan Furniture Industry City, and Zeng Zhenyu, the rotating chairman of the China Furniture Sellers Association. Dozens of academic, manufacturing, and circulation people in the field have conducted two roundtable forums on how to return to commercial populism in the new situation and the integration of channel reform and new business models. In the fiercely competitive market, it seeks potential business opportunities, transforming the furniture industry from extensive management to intensive and meticulous management, and jointly transforming the furniture industry from large to strong.
Market expansion: model innovation, the roundabout dream
In Chengdu, there are dozens of stores, and there are a lot of furniture products. However, it is difficult to see the figure of Sichuan furniture when you go shopping at any store. Over the years, the popularity of Sichuan furniture in the second and third tier cities has proved its strong strength. However, in Chengdu, Sichuan furniture suffered from the shackles of “flowers outside the wall†and was not recognized by local consumers. How does Sichuan furniture really take the stage of Chengdu market? How to find a platform to gather the strength of Sichuan furniture brands and support Sichuan furniture to move forward? All these questions, home and home international home shopping mall gave the answer.
Home and Home International Home Mall, currently more than 100 local furniture industry giants have jointly invested in the creation of Home and Home International Home Mall and Sichuan Brand Furniture Outlet Center, which has gathered more than 300 of the most influential furniture brands in Sichuan. The Sichuan Chamber of Commerce for Import and Export of Furniture is involved in the operation. “Introducing the Sichuan brand furniture outlet center into the store, in order to let Sichuan consumers know more about local furniture, let “Chengdu make†good furniture into more Chinese people’s homes, and make it the core base of Sichuan furniture radiation nationwide. Li Xiaojun, chairman of Jiahe Home International Shopping Mall, said in an interview that the idea of ​​home and home is that after the opening of the business, the scattered furniture manufacturing enterprises will be integrated together, through unified management, unified propaganda, unified packaging, and efforts to improve The brand image of Sichuan Furniture wins the market with a convergence effect.
In the development of Jiahe Home International Home Mall, the industry is innovatively placed in front of the industry, adopting a new model of “industry + real estate†to develop and promote real estate with industry. It is positioned in the Sichuan brand furniture outlet center, with the most powerful Local furniture enterprises form a strategic cooperation, combining the furniture industry chain with commercial real estate, and concentrating the packaging and promotion of Sichuan furniture brands to break the singularity of traditional stores and form a scale effect. It is the good post-operational planning brought about by this new business model that gives investors full confidence.
Integrate industry resources, bring together the essence of Sichuan furniture industry, transform traditional sales and marketing methods, and create a new model of home real estate and brand direct sales. It can be said that Home and Home International Home Mall is at the forefront of the development of China's furniture industry business model.
Hubei Rongyuan, the new engine of the central furniture industry
In 2011, Chinese furniture has been moving forward in the rough. Externally, there are anti-dumping regulations and strict import policies; internally, there are pressures of industrial transfer and inflation, and internal and external attacks. In the western region, the furniture industry represented by Sichuan furniture has accumulated considerable output value, production capacity and brand influence after deepening the second and third grade markets. It also wants to shift its attention to the first level after focusing on the secondary and tertiary markets. market. In Central China, the geographical advantage and the huge labor force of its work shifts have become the first choice for Sichuan furniture industry to go out of Sichuan. Rongyuan Furniture Industry City came into being under such a big environment.
The project is located in Hong'an Economic Development Zone, 8+1 City Circle, Wuhan, Hubei Province. It is located at Hongan Exit of Wuma Expressway. It has a total planned area of ​​13.3 square kilometers and is constructed in four phases with a total investment of over RMB 20 billion. It is reported that the industrial park will build five major sectors, including furniture manufacturing base area, furniture display trading area, furniture raw and auxiliary materials trading area, furniture supporting product processing area and warehouse logistics centralized management area, and strive to compress the industrial chain at 13.3 square kilometers. Within it, establish a rapid response mechanism to enhance the industry's ability to resist risks. Hubei (Hong'an) Rongyuan Furniture Industry City, which has gathered many advantages, has become the groundwork for the furniture industry to “go eastward and westwardâ€.
The park is located in Hong'an County. The project site is only 22 kilometers away from Wuhan China Furniture CBD, the largest professional furniture circulation terminal in Wuhan, which greatly shortens the logistics cycle of the products and realizes the ideal production and sales model of “before shop and factoryâ€. At the same time, many powerful enterprises have settled together. Undoubtedly, it will launch another engine of the Huazhong furniture industry and bring the Chinese furniture industry to a new journey.
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