Fleet Lu Xinjie: Holding a group to warm up and overcome difficulties
Fu Liite, General Manager Lu Xinjie
The advantage of the pattern from the store is not too difficult in 2011.
[Reporter]: Hello, Mr. Lu, first of all, please ask Mr. Lu to make a summary. Everyone said that the market situation in 2011 is not very good. Please tell us about the overall market performance of our Welfare 2011.
[Lv Xinjie]: The overall market performance of Welfare 2011 can be said to be difficult compared to 2010, but the overall performance is well done, so I just said a good person. Under the current unsatisfactory situation, the inherent advantages of Welfare, I said the innate advantages include the factors that are being beaten, such as our geographical advantage in the Madian area, and then the advantage of our store. What is the pattern advantage? In addition to the store, we have a lot of home improvement company headquarters, which has a leading and pulling effect, which is the second advantage.
The third advantage, beating, we have no expansion in a single store, small-scale single store and we have state-owned enterprise real estate resources is our own resources, this thing objectively responds to my ability to respond to the market is slightly stronger, not In order to defend the small, but in a specific bad situation, our store's own advantages include our store in the furniture industry, although the scale is not large, but we are one of the oldest, in the minds of ordinary people and consumers Certain word of mouth, including our positioning is basically two, one is the small but complete, the second is for the middle and low-end consumption, facing the urban area, especially the second-hand house renovation and decoration, these several positioning, the region and our own The environment and scale have made us really difficult in 2011, but it has not affected our total digital perspective, which is also very fortunate.
The store must come up with some sincerity to tide over the difficulties with the settled merchants.
[Reporter]: Mr. Lu, the theme of our forum today is to find a new growth engine. How do you understand the future of our welfare growth engine?
[Lv Xinjie]: Welfare's growth engine is two points, one is still a resource, and it is said that only diversification can develop, but in fact, we have a little bit of all the operating platform platforms are home properties. In addition to this real estate resource, we have office buildings and some cultural industry companies in Beijing. At the same time, we have our own home in Madian Welfare Home Street, as well as antique tea city and postal currency card market. The atmosphere, these things have formed the basic guarantee of the flow of welfare. Describe it, how far it is to have a different layout and different formats. This is one.
Another one, Welfare is a relatively small single-store small-scale enterprise so far. The advantage that this enterprise will play in 2011 should be called honest service, service quality and service method in the past. Is it 2012? The direction of discovering, finding, and manufacturing consumers. What is manufacturing? For example, like Sohu, it is a consideration for us to create some store activities, collections, etc. by clicking through pre-registration through brand recommendation or single brand or multi-brand.
The second consideration, the vulgar point, is to warm up with everyone and overcome difficulties. This can't be kept on the mouth. As a store, you have to show your own sincerity and behavior, and this kind of sincerity and behavior should be early and late. Tell everyone about the plans for 2011, the preferential policies, and the preparations you have made. Let them feel that you are willing to work with them to avoid the difficulties, so that when you take the shot, everyone has already taken other actions. Fortunately, we have two advantages in Welfare Home. One advantage is that if we are running with our 13-year store, we are 20% stable and have never left. After we established Deguang Building in 2005, 05 After the year, we have not left 60% of our welfare outlets. This has formed a true embrace. There is a feeling in the inside. We should cherish such a pattern. This is what we are prepared to do. Of course, the most important thing is that we are still confident about the market analysis in 2012.
[Reporter]: The market in 2011 is still quite confident.
[Lv Xinjie]: It can be said that the development of the past ten years or the golden decade, no matter what people or enterprises can make a share of money in the home building materials store, enterprises that want to survive for a long time depend on some connotations, welfare One of the special connotations is product service. Our welfare is different from other stores. It can be said that it is very different. Our entire management and marketing team are the employees of the past state-owned enterprise culture. They have different feelings about the service and the flow of income to the store. The most important thing is that our booth is a store, so we don't do anything. How do we manage the people by controlling the merchants and increase the service and advertising ability of the merchants? This is a consideration.
[Reporter]: Thank you, Lu.
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