Solid wood furniture may become the mainstream of consumption. This is a judgment made by some industry people in the past two years on the trend of market consumption. This kind of prediction is not unfounded. The 26th Shenzhen International Furniture Fair showed this trend. From the scale of this year's furniture exhibition, solid wood furniture occupies six, seven, eight and nine exhibition halls, bringing together hundreds of brands from all over the country, accounting for about one third of the entire exhibition. In particular, the demand for terminals from feedback from agents across the country shows that domestic consumers are more popular with solid wood furniture than ever before.
Price trend: logs rose slightly, rosewood rose
From the material point of view, solid wood furniture is mainly divided into two major categories of logs and mahogany. The reporter asked some exhibitors about the price of two types of furniture. A surnamed executive from Shanghai Yundian Furniture believed that the price of log furniture should not fluctuate too much. He said that the supply of logs, such as eucalyptus, teak, maple, oak, ash, eucalyptus, pine, cedar, etc., is still abundant in China. For example, in recent years, the ex-factory price is basically not much. Variety. However, mahogany furniture, due to the lack of supply of rare wood, the price increase is very obvious. Other solid wood furniture manufacturers believe that price increases are inevitable. In addition to the rise in material prices, the rise in labor costs cannot be ignored. Asked about the specific increase in the price of solid wood and mahogany furniture, manufacturers are not willing to say an accurate figure.
In the process of inquiry, the reporter was puzzled by the large gap between the ex-factory price and the retail price. At a furniture booth from Shenzhen, the reporter asked an exhibitor's representative about the specific price of a bed frame. She said that the ex-factory price is more than 2,000, and the Shenzhen market can sell for about 4,000 yuan. To illustrate the benefits of this bed frame, she further said that if some cities in the Mainland may be able to sell seven or eight thousand. Why is the price difference so big? She replied, "It is very difficult for the mainland to see this style of furniture. It is rare!"
Another exhibitor from Beijing sold a solid wood chest of drawers to reporters and exhibitors, claiming that the ex-factory price of the cabinet was only 2,500 yuan, and the market retail price was 5,500 yuan. Its ex-factory price and market retail price are actually 3,000 yuan.
However, an agent has his own opinion about the difference between the so-called ex-factory price and the retail price. According to him, the "retail price" that manufacturers say is just a statement that manufacturers exaggerate their efforts to attract agents. In fact, it is actually not so high in terminal sales. Usually a piece of furniture can achieve a profit of 30% is already very good.
Style flow: simplicity into the mainstream, new Chinese into fashion
From the furniture products exhibited by the solid wood furniture factory exhibition, the modern minimalist style solid wood furniture has become the mainstream, accounting for about 80% of the entire solid wood exhibits. These furniture are made of water-based wood lacquer, which maintains the original color and wood grain of the solid wood. It is gentle and smooth, elegant and generous.
New Chinese style and new Asian style have become new fashions. Many manufacturers have launched the "New Asia", "Southeast Asia", "New Chinese" and other styles. Compared to modern minimalist styles, such furniture is more varied in design and style. For example, the new Asian-style furniture uses sunlight as the main color, and uses different materials such as leather and cloth. The decorative pattern is mainly composed of large branches and vines, creating a tropical rain forest. The “New Chinese Style†style is a fusion of Eastern and Western home culture. Take the "New Vision" series exhibited by Yundian as an example. The "shape" of furniture is European, "God" is Chinese, and Chinese elements such as window flowers, sea flowers, clouds, butterflies, etc. can be seen everywhere. The beauty of oriental culture. It provides a reference for Chinese mahogany furniture to maintain tradition and connect with the world.
At this year's show, several manufacturers of solid wood furniture also introduced the British pastoral style. The most distinctive feature of English-style rural furniture is the use of rural elements to convey a peaceful, natural attitude towards life. Its furniture is simpler in design than the European classical style, and more complicated than the modern minimalist style. In addition to the traditional Chinese elements that provide design ideas for the “new Chinese styleâ€, the reference and development of Chinese traditional culture is also the direction of design and development of new Chinese furniture manufacturers. At this year's furniture exhibition, several furniture factories launched the "Chinese Culture" Chinese furniture series and the "Tang Culture" Chinese furniture series. These furnitures with different characteristics of China have given new meaning to Chinese furniture.
In stark contrast to the pursuit of new Chinese furniture “seeking change and seeking new thingsâ€, the manufacturers of traditional Chinese furniture seem to be trying to make their furniture more “clear and clear†and more retro. Judging from the several mahogany furniture on display, this pursuit has not changed.
American furniture is also quietly "changing face." For example, the beauty of the American classical furniture is the example of this year. The furniture exhibited this year has changed the "classical face" of the past. Although the furniture is still mainly dark-colored, it is as simple as possible in some details. In terms of volume, it is also much smaller than before. The reason? A person in charge of the beauty of Fenghua told reporters that there are more and more customers in the age group between 30 and 40 years old. They prefer modern things. To this end, they made adjustments based on this change in product development. Judging from the effect of the exhibition, this adjustment is in line with market demand.
Summary: The reason why solid wood furniture is welcomed by more and more domestic consumers is because with the improvement of modern people's living standards, people's requirements for environmental protection are getting higher and higher. Solid wood furniture caters to this demand and will surely become popular.
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