New furniture retail wants to do big things? Let's talk about your home logistics first.
According to the relevant data released by the State Post on the express delivery industry, in 2016, China's express delivery industry sent more than 30 billion parcels, which has been growing at a rate of more than 50% for six consecutive years. It has become a dark horse in the Chinese economy. As a typical representative of the new real economy, the integration of the logistics industry and e-commerce not only provides a huge amount of business for it, but also brings transformation opportunities.
The necessary conditions for creating new retail
At the same time, in the market environment where various industries actively embrace new retail and seek new development opportunities, modern logistics industry has become an important supporting factor for the entire retail business chain. It can be said that without the development of the logistics industry, there may be no new economic transformation.
When Ma Yun, chairman of Alibaba's board of directors pointed out the trend of “new retailâ€, he also said that online and offline plus modern logistics can truly create new retail. At the same time, plus the observation of the double eleven logistics data in the past years, there is new thinking and judgment on the impact of logistics on new retail.
Supply and demand matching logistics channel end laying down
The supply of logistics matches the demand, and it is necessary to analyze the logistics supply and demand situation in a specific period and a specific region, so as to carry out reasonable distribution management. Supply and demand also requires big data technology to deploy and optimize logistics resources. In the third, fourth and fifth tier cities and some counties, they all showed strong consumption power. With the growth of demand side, the requirements for express network resources such as trunk lines and terminals are gradually increasing.
In the "13th Five-Year Development Plan for E-Commerce" issued by the government, it is proposed: "Build a logistics industry system that adapts to the development of e-commerce, enhance the support and support capabilities of logistics for e-commerce development... Encourage enterprises to integrate social stock resources and vigorously develop The distributed regional logistics distribution center actively explores new modes of e-commerce logistics such as urban joint distribution.
Policy guidance and support will accelerate the vertical development of the logistics industry. Suning, which recently announced the acquisition of Tiantian Logistics, is actually laying the logistics end for the sales channels laid down. The acquisition is to improve the final one-kilometer distribution capacity and make up the short board. Another aspect of logistics is an important manifestation of the empowerment of channels.
Logistics link upgrade, reverse empowerment omni-channel
In the direction of omni-channel development, logistics is no longer simply transporting something from a certain place to a certain place, but to empower the business. As far as the development of the furniture industry is concerned, it is necessary to give full play to the advantages of omni-channel and more support from modern logistics.
Furniture products are non-standardized products, and the logistics services of furniture products are more complex, more professional and more characteristic. Furniture distribution has higher requirements for “sending, loading and repairingâ€. At the same time, it also needs to have the ability of product installation and after-sales maintenance, which is a major test for traditional logistics. Therefore, the installation and distribution of the last mile of furniture has always been a pain point in the furniture industry.
As an old-fashioned furniture e-commerce company, Lin's Wood Industry took the lead in proposing a perfect "five-pack" service concept in 2011, solving the "last mile" problem of furniture e-commerce and satisfying consumers' demand for online shopping furniture. Today, the “five packs†service, which is typical of Lin's wood industry, has become a standardized service for the furniture e-commerce industry.
In the laying of logistics channels, the choice of logistics should not only have the ability to distribute large pieces of furniture, but also the deep network resources of large-scale logistics in second- and third-tier cities and townships and counties.
Ye Guohui, head of omni-channel business of Alibaba, pointed out that "all-channel integration is only offline, it is a physical reaction, and the offline inventory, personnel, and the entire store system have been opened up, which has improved the overall freight turnover and energy efficiency." Whether it can be delivered to the home, whether it can be sent to the building, whether it can help to unpack and whether it can be installed professionally is a problem that needs to be solved continuously.
It is not difficult to speculate that in the future, the diversified end services such as goods delivery to the home, consumers' self-lifting, self-reporting, and crowdsourcing will be all in one place, complement each other and build a new pattern of furniture e-commerce.
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